Tono de Marca

Professional, Reliable & Trustworthy, Service-Oriented, Straightforward/Direct

Valores de Marca

• •Heritage & Longevity
• •Quality & Accuracy
• •Security
• •Customer Satisfaction & Service
• •Expertise & Craftsmanship

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the established tone (Professional, Reliable, Service-Oriented, Straightforward), key messaging points, preferred terminology, and "words to avoid." This ensures anyone writing copy understands the brand's communication style.
• •Prioritize Clarity and Precision: Reflect the brand's directness ("Simple, we put ink on paper") by using clear, concise language. Avoid jargon where possible, or explain it if necessary for the B2B audience.
• •Emphasize Heritage and Trust: Consistently weave in the company's long history and experience to reinforce reliability and expertise. Phrases like "Since 1868," "Trusted for generations," or "A legacy of security" can be used.
• •Maintain a Client-Centric Approach: Focus copy on how Globe Ticket solves customer problems and meets their needs (e.g., "to supply you with a product that will satisfy your revenue control requirements"). Use "you" and "your" to address the client directly.
• •Ensure Accuracy and Professionalism in All Communications: Proofread meticulously to avoid errors, reflecting the brand's commitment to getting things "correct." Maintain a formal yet approachable tone suitable for B2B interactions.

Percepción Social

Legacy and Stability, Dependability, Specialization

Ejemplos de Copy

• •Headline: Secure Your Revenue. Simplify Your Admissions. Body: For over 150 years, Globe Ticket has been the trusted partner for events and venues, delivering high-quality, secure ticketing solutions. We ensure your peace of mind, one ticket at a time.
• •Headline: Experience the Globe Ticket Difference: Precision, Punctuality, Professionalism. Body: From custom design to anti-counterfeit features, our expertise is unmatched. We get your tickets right and delivered on schedule, because your event's success is our priority.
• •Headline: More Than Just a Ticket: A Legacy of Trust. Body: Since 1868, Globe Ticket has provided innovative and reliable ticketing for America's most memorable moments. Partner with the heritage of excellence for your ticketing needs.
• •Headline: Your Vision, Printed. Our Commitment, Guaranteed. Body: Need custom thermal tickets, secure wristbands, or complex revenue control systems? Globe Ticket listens, adapts, and delivers solutions tailored to your exact specifications.
• •Headline: Don't Leave Your Event to Chance. Choose Globe Ticket for Uncompromising Security. Body: Our advanced anti-counterfeit technologies protect your revenue and ensure genuine access. Trust Globe Ticket – the experts in secure admission products for over a century.