Brand Tone

Authentic & Passionate, Youthful & Edgy, Quality-Conscious, Community-Oriented, Environmentally Aware

Brand Values

• •Skate & Surf Culture Heritage
• •Quality & Durability
• •Innovation
• •Sustainability
• •Authenticity

Best Practices

• •Speak the Language: Use authentic terminology and slang relevant to skate and surf culture where appropriate, but avoid forcing it if it doesn't sound natural. Keep it genuine.
• •Highlight Heritage & Authenticity: Subtly weave in Globe's long-standing connection to boardsports. Remind customers they're buying from a brand with deep roots.
• •Focus on Durability & Performance: Emphasize the quality of materials and construction, especially for hardgoods and footwear. Explain *how* products meet the needs of active users.
• •Incorporate Sustainability (Truthfully): If products use sustainable materials or ethical production methods, clearly and honestly communicate these efforts. Avoid greenwashing; be specific.
• •Maintain a Youthful, Energetic, and slightly Edgy Voice: Use active language. Keep sentences relatively concise. Let the passion for the culture shine through without being overly corporate or formal.

Social Perception

Skaters and Surfers: Likely view Globe as a core, authentic brand that understands their needs and culture. Streetwear Consumers: Attracted by the style, brand collaborations, and the cultural capital associated with skate and surf fashion. General Online Shoppers: May perceive Globe Shop as a specialized retailer for skate and surf gear.

Copy Examples

• •Headline (New Shoe Launch): Laced Up & Ready to Rip. The New [Shoe Name] – Built for the Streets, Backed by Decades of Skate Heritage.
• •Instagram Post (Skateboard): From local parks to global spots, our decks are crafted for progression. What are you landing this week? #GlobeSkateboards #RideWithUs
• •Product Description (Apparel): Beyond the session. This [Apparel Item] blends street-ready style with the durability you demand. Made with [Sustainable Material, if applicable] because the planet is our playground.
• •Email Subject Line (Sale): Gear Up, Get Out. Up to 30% Off Select Skate & Street Essentials.
• •Brand Story Snippet (Website): Born from concrete and coastlines. Globe Shop is your direct line to authentic boardsports culture, curating quality gear that keeps you rolling and exploring.