Brand Tone

Traditional & Authentic, Family-Oriented & Welcoming, Knowledgeable & Passionate, Community-Focused, Helpful & Service-Oriented

Brand Values

• •Quality & Durability
• •Tradition & Heritage
• •Family & Community
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Emphasize Family & Heritage: Regularly weave in the "family-owned and run since 1983" story. Use warm, inviting language that makes customers feel like they are part of the Globe Importers family.
• •Highlight Authenticity & Quality: Stress the origins of products, especially Italian-made items, and the durability/quality of the kitchenware. Use terms like "genuine," "traditional," "long-lasting," "superior quality."
• •Speak the Language of Tradition: Connect products to the joy of homemade food, family gatherings, and preserving culinary traditions (e.g., "passata day," "homemade pasta," "artisan pizza").
• •Be Helpful and Informative: Position the brand as a knowledgeable resource. Copy should not just sell, but also offer implied expertise and the promise of good advice when customers visit or inquire.
• •Maintain a Consistent Visual and Verbal Style on Social Media: Ensure that images and captions align with the traditional, welcoming, and quality-focused brand identity. Use visuals of food, family, and quality products rather than overly modern or slick graphics. Respond to comments and inquiries in a friendly, personal manner.

Social Perception

Trusted Local Business, Go-To for Specific Needs, Friendly and Approachable, Niche Specialist

Copy Examples

• •Headline: Keep the Tradition Alive: Everything You Need for Authentic Homemade Sauce. Body: Just like Nonna used to make. At Globe Importers, we're passionate about preserving those precious family recipes. Discover our range of quality tomato sauce machines and bottling equipment, built to last for generations of delicious memories. Visit our family to yours. Call to Action: Explore Sauce Making Essentials!
• •Headline: Crafted in Italy, Loved in Your Kitchen. Body: Bring the heart of Italian cooking home. Globe Importers has been proudly sourcing the finest, authentic Italian-made kitchenware since 1983. From pasta makers to pizza ovens, experience the quality that transforms a meal into a celebration. Call to Action: Discover Our Italian Collection.
• •Headline: More Than a Kitchen Store, We're Family. Body: For over 40 years, our family has been helping yours create culinary magic. At Globe Importers, you'll find more than just products; you'll find friendly advice, quality you can trust, and a passion for all things food. Come say hello! Call to Action: Visit Us on Magill Road!
• •Headline: Equipping Adelaide's Best Cafes & Your Home Kitchen. Body: From professional chefs to passionate home cooks, Globe Importers is the secret ingredient. We supply durable, high-quality kitchenware and hospitality essentials designed to perform. Find what the pros use, right here in Adelaide. Call to Action: Shop Pro-Quality Kitchenware.
• •Headline: Find That "Hard-to-Find" Item & So Much More! Body: Searching for that specific piece of kitchen equipment? Chances are, Globe Importers has it. We pride ourselves on stocking a unique range of specialty items, from traditional winemaking gear to unique giftware. Your culinary adventure starts here. Call to Action: Browse Our Unique Range Today!