Brand Tone

Aspirational, Stylish, Innovative, Tech-Savvy, Helpful, Informative, Friendly, Approachable, Reliable, Established

Brand Values

• •Innovation
• •Quality & Excellence
• •Customer Satisfaction
• •Sustainability & Environmental Responsibility
• •Creativity & Design
• •Passion & Dedication
• •Ethical & Socially Responsible Conduct
• •Building Strong Relationships

Best Practices

• •Lead with "Creative Energy": Infuse copy with a sense of possibility, innovation, and style. Highlight how Globe Electric products empower users to be creative and enhance their living spaces.
• •Balance Heritage with Modernity: Acknowledge the company's long-standing history (since 1932) to build trust and emphasize reliability, while simultaneously showcasing its forward-thinking approach, especially regarding smart technology and contemporary design.
• •Emphasize Solutions and Benefits, Not Just Features: While detailing product specifics is important, focus on how the products improve the customer's life – e.g., "effortless control," "create the perfect mood," "save energy and money," "enhance your home's beauty."
• •Maintain an Accessible and Inspiring Voice: Use clear, positive language that is easy to understand for a broad audience. Aim to inspire customers with ideas for their homes, making design and technology feel approachable rather than intimidating.
• •Integrate Sustainability Naturally: Weave in the brand's commitment to sustainability by highlighting energy-efficient options (LEDs), responsible choices, and how these contribute to a better environment and smarter living, without being overly preachy. Make it part of the overall value proposition.

Social Perception

Generally seen as a provider of stylish and modern lighting and electrical solutions. Many customers appreciate the design aesthetic and the range of products available, from basic electrical components to decorative lighting and smart home devices. The move towards smart home technology is recognized, with products often seen as easy to install and use initially. Their long history lends a degree of trustworthiness.

Copy Examples

• •Headline (Aspirational & Stylish): Illuminate Your Life. Design Your Space. Body: Discover Globe Electric’s curated collection of lighting and smart home solutions. For nearly a century, we've blended timeless design with cutting-edge innovation to help you create a home that’s uniquely you. Explore inspiring styles and effortless technology today.
• •Headline (Innovative & Tech-Savvy): Smart Home. Brighter Living. Effortlessly. Body: Welcome to the Globe Suite™ ecosystem. Control your lights, secure your home, and save energy with intuitive smart devices designed to simplify your life. No hub required, just seamless connection and creative control at your fingertips.
• •Headline (Helpful & Informative, with a focus on Sustainability): Light Your World, Responsibly. Body: At Globe Electric, we believe in a brighter future. That’s why we’re committed to energy-efficient LEDs, sustainable packaging, and innovative designs that don’t just look good, but do good too. Learn how our creative energy is lighting the way to a greener tomorrow.
• •Headline (Friendly & Approachable): Your Home, Your Style, Our Passion. Body: Since 1932, our family has been passionate about bringing creative energy to your home. From the perfect ambiance to the smartest solutions, we're here to help you make your space shine. What will you create today?
• •Headline (Reliable & Established, with a modern twist): Decades of Dedication. Today's Innovation. Body: Globe Electric: a legacy of quality, now powering your smart home. Trust in our nearly 90 years of expertise to bring you lighting and electrical solutions that are as reliable as they are revolutionary.