Brand Tone

Professional and Knowledgeable, Service-Oriented and Supportive, Value-Driven, Direct and Clear

Brand Values

• •Quality Products
• •Customer Satisfaction
• •Reliability and Efficiency
• •Expertise
• •Accessibility
• •Value

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of many products, ensure all descriptions, guides, and support materials are clear, accurate, and easy to understand for both professionals and knowledgeable DIYers. Avoid overly complex jargon where simpler terms suffice.
• •Emphasize Value and Expertise: Consistently highlight the benefits of choosing GTD Supply – whether it's competitive pricing, quality brands, fast shipping, or expert support. Showcase knowledge through informative content.
• •Maintain a Supportive and Professional Voice: Even when being promotional, the underlying tone should be helpful and professional. Customer interactions, whether on social media or via support channels, should reflect this.
• •Tailor to the Audience Segment: While maintaining a core brand voice, slightly adjust the emphasis for different audiences. For contractors, focus on reliability, efficiency, and pro-level benefits. For DIYers, emphasize ease of installation, project success, and available support.
• •Be Consistent Across All Channels: The tone and values communicated on the website should align with social media posts, email marketing, and customer service interactions. This builds trust and a cohesive brand identity.

Social Perception

Generally Positive with Some Inconsistencies. Seen as a Specialized Supplier. Appreciation for Deals and Support (when positive). Online Presence is Key.

Copy Examples

• •Build Smarter, Faster & For Less. GTD Supply offers unbeatable contractor pricing on premium floor heating, shower systems, and installation tools. Get reliable, fast shipping across North America. Your trusted partner for every project.
• •Experience ultimate comfort and reliability with the Schluter DITRA-HEAT Kit. This all-in-one system simplifies installation, providing even warmth and trusted waterproofing for your next tiling project. Backed by our expert support and fast shipping.
• •(Image: A welcoming, warm tiled bathroom floor) Dreaming of a cozy, heated bathroom floor? ✨ GTD Supply makes it DIY-friendly! Shop our range of easy-to-install underfloor heating kits and get expert advice to transform your space. Link in bio for warmth and luxury! #HeatedFloors #DIYHome #HomeRenovation #GTDSupply #TileLove
• •Exclusive Savings Inside: Upgrade Your Projects with GTD Supply's Pro-Grade Materials!
• •Tackling a shower renovation? Ensuring a fully waterproof and durable installation is key. At GTD Supply, we provide not only the highest quality membranes and shower systems but also the know-how to get the job done right. Let's explore the essential steps for a leak-proof shower...