Tono de Marca

Artistic and Aspirational

Valores de Marca

• •Artisanship & Uniqueness
• •Global Curation
• •Accessibility
• •Customer Focus

Mejores Prácticas

• •Consolidate Your Identity: Decide whether the brand is a general marketplace or a specialized home decor store. All platforms, from the website to social media, should reflect this single identity to avoid customer confusion.
• •Lead with Story: Emphasize the "hand-painted" and "global" aspects. Share stories about the inspiration behind the designs or the artistic process. This builds value beyond the physical product.
• •Use Elevated Language: Employ descriptive and evocative words. Instead of "nice pillows," use terms like "artisanal textiles," "bespoke accents," "functional art," and "curated collection."
• •Maintain Visual Cohesion: Ensure all photography and graphics align with the artistic, aspirational tone. Use high-quality, well-styled images consistently across all channels.
• •Engage with an Artistic Voice: When responding to comments and questions, maintain the brand's persona. Be warm, appreciative, and knowledgeable about the artistry of the products, reinforcing the image of a curated, boutique brand rather than a generic reseller.

Percepción Social

Due to the brand's fragmented identity online, public perception is not clearly defined. For home decor, data is minimal but the audience is engaged with the aesthetic. As a marketplace seller, perception is mixed, with product quality and fulfillment issues posing a risk. Overall, the brand lacks a cohesive and strong public identity, potentially confusing customers with varied product ranges across platforms.

Ejemplos de Copy

• •Art isn't just for your walls. Each brushstroke on our cushion covers tells a story, turning your living space into a gallery of comfort and style. Discover the piece that speaks to you. #HandpaintedHome #ArtisanalDecor #GlobalBazaar
• •From the artist's table to your home. Introducing the 'Midnight Bloom' Collection aseries of hand-painted cushion covers designed to bring a touch of bespoke elegance to any room. Shop the exclusive collection now before it's gone. Link in bio.
• •Your Home, A Global Canvas. Explore unique, hand-painted decor sourced from around the world and curated for the modern collector. Worldwide Shipping.
• •Hi [Customer Name], we believe every object in your home should have a soul. Our latest collection is painted by hand, embracing the subtle imperfections that make each piece truly one-of-a-kind. It s not just decor; it s a conversation starter. See the artistry for yourself.
• •Crafted by hand, which means no two are ever exactly alike. Due to the artisanal nature of our work, these designs are available in very limited quantities. Secure your piece of functional art today. #LimitedEdition #DecorThatInspires