Brand Tone

Enthusiastic, Passionate, Community-Focused, Supportive, Knowledgeable, Authoritative, Approachable, Personal, Slightly Technical but Accessible

Brand Values

• •Community
• •Passion for the Hobby
• •Customer Support & Service
• •Quality & Performance
• •Accessibility (to the hobby)

Best Practices

• •Embrace the "Lifestyle" Angle: Consistently use language that reflects the passion and dedication of RC jet flying, moving beyond just technical specs. Use words like "thrill," "passion," "adventure," and "community."
• •Prioritize Community & Support: Always include a supportive element in communications. Highlight the availability of advice, the strength of the community, and how GJC helps members succeed.
• •Speak as an Enthusiast to Enthusiasts: While maintaining professionalism, allow genuine excitement and love for the hobby to shine through. Use "we" to foster a sense of belonging.
• •Balance Technicality with Accessibility: When discussing products, provide key technical details but always explain benefits in terms an enthusiast can appreciate (e.g., "easier setup," "more reliable flights," "quicker to the air").
• •Maintain a Personal and Approachable Voice: Even in broader communications, try to retain the personal touch attributed to interactions with Mike and Carrie. Use a friendly, direct, and helpful tone. Encourage interaction and feedback.

Social Perception

Generally Positive with some caveats, Resourceful and helpful for enthusiasts, Active in the community, Occasional Criticism, Personal Connection

Copy Examples

• •Headline: Feel the Roar. Join the Club. Body: Global Jet Club isn't just about RC jets; it's about the thrill, the community, and the sky-high passion. Get expert support from your first build to your maiden flight and beyond. Your next adventure starts here. #GlobalJetClub #RCJetLifestyle
• •Headline: More Than a Hobby, It's Your Squadron. Body: At Global Jet Club, we're a worldwide family of RC jet enthusiasts. Access exclusive kits, expert advice, and a community that shares your passion. Ready to elevate your experience? Join us! [Link to website]
• •Headline: Precision. Performance. Passion. That's the AEROJET Promise. Body: Engineered by pilots, for pilots. Our AEROJET line delivers unmatched reliability and ease of flight, without compromising on the adrenaline. Discover the difference quality design makes. Explore AEROJET: [Link to AEROJET page]
• •Headline: Got Questions? We've Got Jet Fuel in Our Veins! Body: From turbine choices to complex builds, the Global Jet Club team is here to help you succeed. Tap into the knowledge of the world's largest RC jet community. Let's get you airborne! #AskGJC #RCJetSupport
• •Headline: Event Alert! Catch Global Jet Club at [Event Name]! Body: Witness the latest in RC jet innovation and meet the GJC team! We're bringing our newest models and a whole lot of passion to [Event Name] on [Date]. Come say hi and talk jets with fellow enthusiasts! #GJCevents #[EventName]