Brand Tone

Professional, Aspirational, and Authoritative

Brand Values

• •Integrity
• •Success & Achievement
• •Expertise & Guidance
• •Dedication
• •Network

Best Practices

• •Always Lead with Success: Frame all messaging around positive outcomes. Whether it's a player commitment, an NHL draft pick, or a client's success story, the focus should be on achievement. This reinforces the brand's primary value proposition.
• •Use Authoritative and Confident Language: Employ words like 'expert,' 'proven,' 'navigate,' and 'strategic.' The tone should always convey that the brand is in control and has the map to success. Avoid hesitant or ambiguous language.
• •Maintain a Professional & Polished Voice: Avoid slang, overly casual language, or excessive emoji use. Communication should reflect the high-stakes nature of a player's career. Proofread everything to ensure it is grammatically perfect.
• •Speak to Both the Player and the Parent: While the content is about the player's dream, the decision-maker is often the parent. Use language that speaks to both aspirations ('achieve your pro hockey dream') and practical concerns ('navigate the complex recruiting process,' 'make informed decisions').
• •Be Consistent Across All Channels: The celebratory and professional tone seen on Instagram should be the same on the website, Twitter, and in any direct communication. This builds a strong, recognizable, and trustworthy brand identity.

Social Perception

A premium, results-driven, and highly credible hockey advisory firm, perceived as a serious gateway for elite talent to top-tier careers, reinforced by consistent player commitments and high-profile client associations, positioning them as a legitimate, top-tier operator despite industry skepticism.

Copy Examples

• •Your Path to a Pro Career is Paved with a Thousand Decisions. Let Us Guide You Through Every One. We provide expert family advising to navigate the complex road from youth hockey to the elite levels. Your future is our priority.
• •Commitment. Dedication. Opportunity. Congratulations to [Player Name] on his commitment to [University Name]! It's a testament to his hard work on and off the ice. Proud to be part of the journey. #GlobalHockey #NCAACommitment #HockeyFuture #CollegeHockey
• •Is Your Player Ready for the Next Level? The path to Junior, College, and Pro hockey is more competitive than ever. Don't leave your son's future to chance. Global Hockey Consultants offers an unparalleled network and decades of experience in family advising to create the right opportunities. Schedule a consultation to map out your player's future. Learn More
• •Understanding the differences between the CHL and NCAA pathways is critical for a young player's development and eligibility. Making the right choice requires foresight and expert guidance. #HockeyAdvisor #PlayerDevelopment #HockeyTwitter
• •Beyond the Ice: Why Professionalism and a Long-Term Strategy are Key to a Successful Hockey Career.