Brand Tone

empowering, educational, and scientific, yet accessible

Brand Values

• •Purity and Quality
• •Holistic Health and Self-Healing
• •Education and Empowerment
• •Sustainability and Environmental Responsibility
• •Transparency and Trust

Best Practices

• •Lead with Education, Not Just Sales: Frame content around teaching the audience something valuable about their health. Use questions to spark curiosity and provide solutions, positioning the product as a tool for achieving wellness, not just a commodity.
• •Use Empowering and Positive Language: Employ words like "empower," "unlock," "rejuvenate," "support," and "guide." Avoid language that creates fear or dependency. The goal is to build the customer's confidence in their own body's ability to heal.
• •Back Claims with Science and Purity: When discussing products, consistently reference the high-quality, organic ingredients and the scientific reasoning behind the formulation. Mentioning "bioactive forms," "cold-process extraction," or "third-party tested" reinforces the brand's commitment to quality and efficacy.
• •Maintain Visual Consistency: Use clean, bright, and nature-inspired visuals across all platforms. High-quality imagery of ingredients, products in serene settings, and vibrant, healthy lifestyle shots will reinforce the brand's values of purity, nature, and well-being.
• •Be a Partner, Not Just a Provider: Engage with the community by asking questions, responding to comments with helpful information, and sharing user-generated content. This builds a supportive community and reinforces the perception of Global Healing as a compassionate partner in health.

Social Perception

The general perception of Global Healing is overwhelmingly positive. Customers frequently praise the high quality and effectiveness of the products, with many sharing testimonials of improved health, such as increased energy, clearer skin, and successful cleanses. The company is often described as "trusted," "reliable," and having "outstanding" quality. Customers appreciate the fast shipping and excellent customer service. While some note that the products are expensive, they often conclude that the quality justifies the cost. The brand's commitment to natural, organic, and vegan ingredients is a significant factor in its positive reputation.

Copy Examples

• •Feeling the afternoon slump? Your body might be calling for a clean energy boost. Our vegan Vitamin B12 is sourced from methylcobalamin and adenosylcobalamin, the two most bioactive forms of B12, to support your energy levels, mental clarity, and nervous system. Fuel your day, the natural way. #GlobalHealing #VeganB12 #CleanEnergy #PlantBased
• •Did you know your liver performs over 500 vital functions? In today’s world, it’s constantly battling toxins. Our Liver Cleanse Kit is an all-natural, 6-day program designed to gently flush your liver and support its natural detoxification power. Ready to reset and rejuvenate? Learn more about the root cause of feeling sluggish on our blog. [Link in Bio] #LiverCleanse #Detox #HolisticHealth #SelfHealing
• •Since 1998, our mission has been to unlock the body's incredible power to heal itself. We journey the globe to source the purest organic and wildcrafted ingredients because we believe that what you leave out is just as important as what you put in. No fillers, no synthetic toxins—just the potent, raw power of nature, backed by science. That is our promise to you.
• •Ready to feel your best? For over 20 years, we've been dedicated to one mission: empowering your health journey. Whether you're looking to boost your immune system, cleanse your body of toxins, or find mental balance, we're here to support you every step of the way. Explore our best-selling formulas and take the first step with confidence, backed by our one-year 'Love it' guarantee.
• •Feeling foggy? Here’s my go-to routine. 1) Hydrate first thing. 2) Fuel my body with a scoop of our Organic Greens Powder for a nutrient kick. 3) Get 20 minutes of morning sunlight. What are your tips for staying sharp? Share below! 👇 #BrainFog #WellnessRoutine #GreensPowder #GlobalHealing