Brand Tone

Friendly, Humorous, and Authentic. The brand is engaging, energetic, and transparent, fostering a strong connection with its audience.

Brand Values

• •Community Focus
• •Entertainment & Fun
• •Authenticity
• •Creativity

Best Practices

• •Maintain the "In-Group" Language: Continue using names like "Puffi" and "Klumpi" and other inside jokes. This reinforces the sense of a shared community and makes fans feel valued.
• •Keep the Tone Conversational and Light: All copy, from product descriptions to social media updates, should sound like it’s coming from a friend. Avoid overly corporate or formal language. Use contractions (like "it's" or "you're") and an upbeat, positive tone.
• •Prioritize Authenticity: Whether announcing a new product or a delay, be transparent and straightforward. The audience values the genuine connection they have with GLP, and the brand's voice should always reflect that.
• •Engage with the Community Directly: Use questions and calls-to-action in social media posts to encourage interaction. Responding to comments and featuring fan content (with permission) will further strengthen the brand-customer relationship.
• •Ensure Visuals Match the Tone: All product photography and website graphics should be clean, fun, and high-quality. The visuals should feel as energetic and friendly as the written content. Use bright colors where appropriate but maintain a professional and easy-to-navigate site design.

Social Perception

GermanLetsPlay is widely perceived as a veteran and highly respected figure in the German YouTube gaming community. He is seen as a pioneer, trustworthy, family-friendly, and resilient, with a loyal and supportive fanbase.

Copy Examples

• •Headline: Get Cozy, The GLP Way! Body: Your new uniform for gaming marathons and epic adventures is here. Super soft, super comfy, and designed with a touch of Klumpi-approved style. Grab yours before they’re gone! #GLPmerch
• •Headline: He’s Back! Puffi Has Swum Back Into Stock! Body: You asked (a lot!), and we listened. Our favorite pufferfish is back and ready for cuddles. Don't miss your chance to adopt your very own Puffi. Quick, before he swims away again!
• •Headline: A Little Something From Me to You. Body: Hey everyone! Just wanted to drop in and say a massive thank you for all the amazing support. We've just added a few new things to the glnp.de shop that I think you'll love. Hope they bring a smile to your face. Stay awesome! - GLP
• •Headline: Weekend Plans: Sorted. Body: What's on your agenda? I'm thinking a classic Minecraft session. Whatever you're up to, do it in style. 😉 Check out the shop for the latest gear! [Link to glnp.de] #GermanLetsPlay #Gaming
• •Headline: Level Up Your Look for Less! Body: Who doesn't love a good deal? For a limited time, get 15% off all t-shirts and caps on glnp.de. It’s the perfect time to snag that piece you’ve been eyeing. Happy shopping!