Brand Tone

Friendly, educational, and inspiring; encouraging and approachable, emphasizing positive, simple changes without being preachy or judgmental.

Brand Values

• •Sustainability
• •Transparency
• •Accessibility
• •Community
• •Empowerment

Best Practices

• •Always Be Empowering, Never Preachy: Frame sustainability as a positive and achievable journey. Use encouraging language like "Join us," "Let's discover," and "Every small step counts." Avoid guilt-inducing statistics or a critical tone.
• •Use Vibrant and Positive Language: Match the colorful aesthetic of the brand with equally vibrant copy. Use descriptive, sensory words (e.g., "inebriating scents," "vibrant colors," "velvety lather") to make the products sound appealing and enjoyable.
• •Keep it Simple and Educational: Break down complex ideas into easy, actionable tips. Use "How-to" guides, short lists, and quick tutorials to show customers exactly how to use the products and adopt more sustainable habits.
• •Champion the Community: Regularly use terms like "Glivee Community" and feature user-generated content (with permission). Ask questions in captions to encourage interaction and make followers feel like they are part of a collective movement.
• •Maintain Authenticity and Transparency: Continue sharing the brand's story, its mission, and the "why" behind its products. Being open about the verification process and the support for small businesses builds trust and reinforces the brand's core values.

Social Perception

The public perceives Glivee as a trustworthy and positive force in the sustainable market. It is seen as a reliable guide for consumers who want to adopt a more sustainable lifestyle but may not know where to start, making sustainability appealing and accessible.

Copy Examples

• •Good for your hair, great for the planet. Tired of plastic bottles cluttering your shower? Make the switch to our vegan, handcrafted solid cosmetics. One little bar is packed with natural ingredients to give you luscious locks, without the waste. Tap to shop and join the plastic-free party! #Glivee #SustainableBeauty #ZeroWaste
• •Subject: 5 Easy Swaps for a Greener Kitchen Today Body Preview: Ready to make a difference? We’ve got simple, beautiful solutions to help you cut down on waste without sacrificing style.
• •Conscious Living, Made Simple. Discover verified sustainable products that are kind to you and the Earth. [Shop Now]
• •Level up your daily routine with these 3 easy eco-swaps! They're small changes that make a big impact. Find them all at Glivee! #SustainableSwaps #EcoFriendly #GliveeTips
• •Product Name: Zesty Lemon & Mint Solid Body Wash Description: Awaken your senses and nourish your skin with our handcrafted solid body wash. Made in Italy with all-natural ingredients, this bar creates a rich, bubbly lather that leaves your skin feeling soft and refreshed. Best of all? It’s completely plastic-free. It's the simple way to a cleaner body and a cleaner planet.