Brand Tone

Friendly and Approachable, Helpful and Supportive, Enthusiastic and Passionate, Faith-Oriented

Brand Values

• •Family
• •Faith
• •Customer Creativity & Personalization
• •Supporting Small Businesses
• •Trust and Local Connection
• •Quality and Craftsmanship

Best Practices

• •Let this genuine spirit shine through in your words.
• •Incorporate Enthusiasm and Positive Language: Use words like 'love,' 'awesome,' 'shine,' 'sparkle,' 'special,' 'delight.' Emojis (used appropriately) can also enhance this.
• •Be Consistent with Core Values: If faith and family are important, subtly weave these themes where appropriate and natural, like expressing gratitude or using uplifting quotes if it aligns with a specific product or message.
• •Use relevant hashtags like #DTFTransfers, #SmallBusinessSupport, #GlitzNGlam601, #CraftyCommunity, #ChristmasGifts, #PersonalizedHoliday, #GlitzAndGlamChristmas.
• •Emphasize personalization in your copy, highlighting the ability to bring customers' designs to life.

Social Perception

A brand that is seen as friendly, supportive of small businesses, passionate about personalization, and grounded in faith and family values. The brand is perceived as local and trustworthy, offering quality and eye-catching products.

Copy Examples

• •"God bless!" We're so excited to bring your designs to life!
• •We love helping other small businesses with affordable DTF transfers.
• •Let your creativity shine! We can't wait to see what you create.
• •Psalms 37:4: Delight yourself in the Lord, and he will give you the desires of your heart.
• •Creating custom designs is our passion, and seeing your ideas come to life is awesome!