Brand Tone

friendly, enthusiastic, personal, and appreciative

Brand Values

• •Quality
• •Handmade/Crafted with Love
• •Customer Focus & Gratitude
• •Family & Faith
• •Supporting Small Businesses
• •Resilience

Best Practices

• •Embrace Enthusiasm Genuinely: Use exclamation points appropriately, express excitement for products and customer creations, and maintain an upbeat energy. The "<3" and "✨" can be used where fitting.
• •Personalize and Connect: Address customers warmly (e.g., "Welcome Friend!", "Freshie Fam"). Share snippets of the brand story or personal touches where relevant to reinforce the small, family-owned feel.
• •Show Gratitude Consistently: Regularly thank customers for their support, orders, and for being part of the community. This aligns with the brand's expressed values.
• •Use "We" and Inclusive Language: Reinforce the idea of a team/family behind the brand and a community of creators. Highlight the "for freshie makers, by a freshie maker" aspect when talking about supplies.
• •Be Approachable and Responsive: Mirror the excellent customer service in all communications. Encourage interaction, ask questions, and be open to feedback, maintaining a helpful and friendly demeanor.

Social Perception

Customers generally perceive GlitznGlam7 very positively. High-Quality Products. Excellent Customer Service. Fast Shipping. Trustworthy & Recommended. Engaging and Supportive Community.

Copy Examples

• •✨ Fill your world with amazing scents! ✨ Handmade with love, just for you. Discover your next favorite freshie or find the perfect supplies to create your own magic! So happy you're here! <3
• •Get ready to create some serious cuteness! 😍 Our brand new [Product Name] mold is here, designed with fellow freshie fanatics in mind! Crafted for perfect bakes and dazzling details. We can't WAIT to see what you make! #GlitznGlam7Creations
• •Wow, just WOW! 🤩 Look at this incredible freshie made by the talented @[CustomerHandle] using our GNG7 supplies! You guys blow us away with your creativity! Thank you for being such a blessing to our small biz! 🙏💖
• •Hey, Freshie Fam! 👋 Guess what?! We're spreading a little extra sparkle with a special sale, just for you! ✨ It's our way of saying a HUGE thank you for all your amazing support. Shop your faves and save! Happy Scenting! 😊
• •Packing up this box of pure happiness for another amazing customer! 💖 Every order means the world to our little family biz. Thank you for choosing GlitznGlam7! What are you hoping to snag next? Let us know! 👇 #HandmadeWithLove #SmallBusinessJoy #FreshieFun