Brand Tone

Playful, trendy, approachable, direct, collaborative, sassy, and bold.

Brand Values

• •Customization and Personalization
• •Affordability
• •Community Engagement
• •Creativity and Fun
• •Small Business Identity

Best Practices

• •Embrace Informal Language: Continue using a conversational and friendly tone. Use contractions (e.g., "you're," "it's"), slang where appropriate, and don't be afraid to sound like you're talking to a friend.
• •Leverage Humor and Wit: Infuse copy with lighthearted humor and sass. This aligns with the product designs and makes the brand more memorable and relatable.
• •Be Visually Expressive: Keep using emojis and other visual cues in your social media posts and even on your website. They add personality and emotion to the text.
• •Foster a Sense of Community: Continue to ask questions, run polls, and feature customer ideas or photos (with permission). This reinforces the value of community and makes customers feel like they are part of the brand's story.
• •Stay True to Your Small Business Roots: Remind your audience that they are supporting a small business. This builds a personal connection and can be a strong selling point for many consumers. Use phrases like "hand-packed by our small team" or "your purchase makes our day."

Social Perception

Glitzee Garage LLC is perceived as a fun and creative source for unique, personalized items, with a loyal following that appreciates their niche products and relatable brand personality, and is considered a trusted partner within certain communities and events.

Copy Examples

• •Your daily coffee just got a personality upgrade. 🤪 Spill your craziest ideas, and we'll slap them on a tumbler. What will yours say? Let's get weird. #GlitzeeGarage #CustomTumbler
• •Don't let your car go through another season with a boring air freshener. 🍂🍁 Our fall collection is here to spice things up. Snag your custom scent and design before they're gone! #FallVibes #CustomCarFreshies
• •Tired of adulting? We feel you. Our 'Mom Group Dropout' collection is for those who march to the beat of their own drum. 🤘 Shop the link in our bio. #GlitzeeGarage #SassyStyle
• •So excited to be creating the official merch for [Event Name]! 🔥 Get ready to represent with some seriously cool custom gear. Pre-orders are open now – don't miss out! #EventMerch #Collaboration
• •Why be boring when you can be... you? From tumblers to tees, we put your vibe on literally anything. Got an idea? DM us and let's make magic. ✨ #GlitzeeGarage #CustomEverything