Brand Tone

Friendly, approachable, inclusive, and encouraging, aiming to make customers feel confident and comfortable.

Brand Values

• •Inclusivity and Body Positivity
• •Quality and Comfort
• •Affordability and Value
• •Uniqueness and Personal Expression
• •Customer Satisfaction

Best Practices

• •Always Emphasize Comfort and Quality: Consistently use descriptive words that highlight the comfortable fit and high-quality, breathable materials of the clothing.
• •Maintain an Inclusive and Positive Tone: Use welcoming and encouraging language that celebrates all body types and empowers women to feel confident.
• •Highlight the 'Made in Italy' Aspect: Regularly mention the Italian origin and craftsmanship of the products to reinforce the brand's commitment to quality.
• •Encourage User-Generated Content: Actively ask customers to share their looks and experiences with the brand to build a sense of community and social proof.
• •Focus on the Lifestyle, Not Just the Product: Frame the clothing as a means for customers to express their unique personality and enjoy an effortlessly stylish lifestyle.

Social Perception

Overwhelmingly positive; perceived as a reliable source for unique, comfortable, and stylish clothing, with high customer satisfaction and little to no negative sentiment online.

Copy Examples

• •Embrace the art of layering with our new Italian Lagenlook collection! ✨ Discover effortlessly chic styles, crafted from the finest breathable fabrics for ultimate comfort. Because every woman deserves to feel as unique as she is. #GlitzeeFashion #Lagenlook #ItalianFashion
• •Meet your new favorite tunic! This oversized, lightweight top is designed for both style and comfort. Made in Italy with a relaxed fit, it's perfect for creating a chic, layered look for any occasion. Feel beautiful, feel you.
• •Effortless Style, Unmatched Comfort. Explore our collection of Italian Lagenlook clothing and discover the perfect pieces to express your unique personality. Free UK delivery on all orders.
• •Tired of compromising between style and comfort? At Glitzee, you don't have to. Our Italian Lagenlook pieces are designed to celebrate your curves with flowing, breathable fabrics. Shop now and experience the perfect blend of fashion and freedom.
• •We love seeing how you style your Glitzee! 😍 @[customer_handle] looks absolutely stunning in our flowy linen dress. Share your look with #GlitzeeStyle for a chance to be featured! #CustomerLove #BodyPositivity