Brand Tone

Fun & Playful, Enthusiastic & Inspiring, Helpful & Informative, Community-Oriented, Direct & Sales-Oriented

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Safety
• •Versatility
• •Customer Satisfaction

Best Practices

• •Embrace Playfulness with Professionalism: While the product is fun, maintain a trustworthy and quality-conscious voice. Use enthusiastic and vibrant language but ensure clarity and accuracy in product descriptions and safety information.
• •Show, Don't Just Tell, the Sparkle: Utilize high-quality visuals (photos and videos) across all platforms that showcase the glitter's brilliance and versatility. Accompany these with inspiring and descriptive captions.
• •Foster a Creative Community: Consistently encourage user-generated content. Run contests, feature customer creations, and use a branded hashtag. Respond to comments and messages in a friendly and engaging manner.
• •Highlight Key Values Consistently: Regularly reinforce messages about quality ("Made in the USA," "premium materials"), safety ("cosmetic-grade," "skin-safe"), and versatility in your copy, whether it's a social media post, product description, or email newsletter.
• •Educate and Inspire: Create content that not only sells but also adds value. Share tutorials, tips, and creative ideas for using glitter. This positions Glitties as an expert and a source of inspiration in the glitter craft and beauty space.

Social Perception

Positive, Specialized, Trusted for Safety & Quality, Engaging

Copy Examples

• •Headline: Unleash Your Inner Sparkle! ✨ Body: Dive into a world of dazzling color with Glitties! Our premium, cosmetic-grade glitters are made in the USA, perfect for creating show-stopping nail art, mesmerizing makeup looks, and enchanting crafts. Safe for skin, brilliant in effect. What will you create today? #Glitties #SparkleEveryDay #MadeInUSA
• •Headline: Nail Game Strong? Make it GLOW! Body: From subtle shimmers to bold statements, Glitties has the perfect sparkle for your next manicure. Our solvent-resistant glitters mix flawlessly with gels and acrylics for long-lasting, chip-free brilliance. Tag us in your #GlittiesNails masterpieces!
• •Headline: Craft Your Dreams in Glitter! Body: Why just make it, when you can make it *magical*? Glitties offers an endless rainbow of high-quality glitters for all your DIY projects. Safe, vibrant, and ready to bring your imagination to life. Get your sparkle on!
• •Headline: Festival Season is Calling (and it wants more glitter!) Body: Get ready to shine from head to toe! Our skin-safe cosmetic glitters are your go-to for unforgettable festival looks. Easy to apply, comfortable to wear, and guaranteed to turn heads. Shop Glitties and be the sparkle! #FestivalFashion #GlitterMakeup
• •Headline: Wholesale Sparkle: Stock Your Salon with Glitties! Body: Elevate your services with the best in glitter! Glitties offers a fantastic wholesale program for professionals. Dazzle your clients with our vast selection of premium, US-made glitters. Quality, variety, and a touch of magic for your business. Learn more on our wholesale page! #NailTech #SalonSupplies #ProGlitter