Brand Tone

friendly, celebratory, and gift-oriented

Brand Values

• •Personalization & Customization
• •Celebration of Relationships & Occasions
• •Variety & Choice
• •Accessibility

Best Practices

• •Create a Brand Voice Guide: Document the brand's tone (friendly, celebratory), personality traits (e.g., enthusiastic, thoughtful), core vocabulary (e.g., "sparkle," "treasure," "celebrate"), and things to avoid (e.g., overly formal language, jargon). Share this with anyone creating content.
• •Focus on "You" and "Your": Address the customer directly to make the copy feel more personal and engaging, reinforcing the personalization aspect of the products (e.g., "Your design," "Create your unique gift").
• •Emphasize Benefits and Emotions: Highlight how the products make people feel – the joy of giving a thoughtful gift, the delight of receiving something unique, the fun of using a personalized item. Connect with emotions tied to celebrations, appreciation, and personal expression.
• •Use Positive and Enthusiastic Language: Incorporate words that evoke happiness, excitement, and special occasions (e.g., "amazing," "perfect," "special," "celebrate," "joy," "cherish"). Maintain an upbeat and optimistic feel in all communications.
• •Be Consistent Across All Channels: Ensure the same friendly, celebratory, and gift-oriented tone is used on the website, social media posts, email marketing, ad copy, and even in customer service interactions (where appropriate and possible, while still addressing concerns professionally). Regular audits of content can help maintain this consistency.

Social Perception

The brand is generally perceived as an online retailer specializing in a wide variety of customizable novelty and gift items, particularly tumblers. The appeal lies in the personalization, but this is sometimes overshadowed by concerns about the operational aspects of the business.

Copy Examples

• •Headline: Make Every Sip Special! ✨ Body: Spoil your bestie, thank a teacher, or treat yourself! Our personalized tumblers are designed by you, for them. Add names, quotes, or even your favorite photos for a gift that truly sparkles. Shop now and create a one-of-a-kind treasure! Call to Action: Design Your Tumbler Today!
• •Headline: The Perfect Gift is Personal! 🎁 Body: Tired of the same old gifts? Wonnv brings you unique, customizable treasures for everyone on your list! From cozy hoodies to statement tumblers, find something special for birthdays, holidays, or just because. Let's make some smiles! Call to Action: Explore Personalized Gifts!
• •Headline: Celebrate Them with a Custom Touch! ❤️ Body: Show your appreciation for the amazing people in your life! Nurses, moms, fishing buddies, dog lovers – we've got a design for every passion. Personalize it to make it uniquely theirs. Quality gifts, heartfelt messages. Call to Action: Find Their Perfect Match!
• •Headline: Holiday Magic, Personalized by You! 🎄 Body: Make this holiday season unforgettable with gifts straight from the heart. Our festive collection of tumblers, ornaments, and more can be customized with names and special dates. Spread joy, one unique gift at a time! Call to Action: Shop Holiday Specials!
• •Headline: Your Memories, Beautifully Crafted. 📸 Body: Turn your favorite photos and moments into cherished keepsakes! Our easy-to-use customization tools let you create stunning personalized tumblers and gifts that tell your story. Start creating today and hold onto what matters. Call to Action: Personalize with Photos!