Brand Tone

Enthusiastic, Passionate, Girly, Fun, Supportive, Community-Focused, Confident, Leading, Approachable, Customer-Obsessed

Brand Values

• •Bringing Joy & Light
• •Quality & Innovation
• •Customer Focus & Relationships
• •Affordability & Accessibility
• •Dependability
• •Empowerment & Confidence
• •Industry Sustainability & Support
• •Passion for the Sport

Best Practices

• •Embrace "Unapologetically Girly" Enthusiasm: Use vibrant, positive, and energetic language. Don't shy away from words like "sparkle," "shine," "amazing," "obsessed," and "iconic." Incorporate emojis strategically to enhance the fun and friendly feel, especially on social media.
• •Focus on "We," Not Just "You": While customer-centric, frame the relationship as a partnership. Use inclusive language that highlights collaboration, e.g., "Together, let's make your team shine," "We're here for you." This reinforces the supportive, community-focused value.
• •Highlight Quality & Confidence (Subtly): While being friendly and fun, weave in reminders of their expertise and the quality of their products. Phrases like "Rhinestone Leaders," "meticulously crafted," or "designed for champions" can convey this without sounding arrogant.
• •Be Visually Consistent: Ensure that the visual elements (photos, videos, graphics) match the bright, sparkly, and energetic tone of the copy. High-quality imagery of athletes looking confident and happy in GlitterStarz apparel is key.
• •Empower and Uplift: The copy should always aim to make athletes, coaches, and gym owners feel good. Focus on how GlitterStarz products can help them achieve their goals, boost confidence, and express their unique team identity.

Social Perception

Positive Customer Experiences, Industry Partner, Specialist in Custom Cheer/Dance Wear, Visually Appealing & Trendy

Copy Examples

• •✨ UNLEASH YOUR SPARKLE! ✨ Get ready to dominate the mat in your custom GlitterStarz creation! We're obsessed with bringing your team's vision to life, one rhinestone at a time. Want to shine this season? DM us to start designing your dream! #GlitterStarz #RhinestoneLeadersOfTheWorld #CheerUniform #DanceCostume #SpreadTheSparkle
• •More Than Just Uniforms, It's Confidence You Wear. At GlitterStarz, we pour passion into every stitch, so your athletes feel unstoppable. Let's create something iconic together! [Shop Custom Designs]
• •Tired of cookie-cutter uniforms? Elevate your team's look and spirit with GlitterStarz! 🤸‍♀️ We deliver jaw-dropping custom designs, top-quality materials, and stress-free, dependable delivery. Because your success is our success. Let's chat about your team's needs! #GlitterStarzPro #TeamApparel #CheerCoach #DanceStudio #AffordableStyle
• •*Video showing the meticulous process of adding rhinestones to a uniform with upbeat, trending audio.* Text Overlay: "The magic is in the details! ✨ Bringing the sparkle to your routines. #GlitterStarz #CustomCheer #DanceLife #SparkleFactory #RhinestoneArt"
• •Hey Sparkle Squad! 👋 Get ready to be DAZZLED! Our [New Collection Name/Style Guide] has just dropped, packed with fresh designs and all the glitter you can handle. We're here to help your team shine brighter than ever. Click here to explore the ICONIC looks! [Link]