Brand Tone

Fun and Celebratory, Friendly and Approachable, Creative and Whimsical, Trendy and Current

Brand Values

• •Celebration & Joy
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Supporting Small Business
• •Creativity & Personalization

Best Practices

• •Use Celebratory and Positive Language: Incorporate words that evoke joy, excitement, and fun. Focus on the positive emotions associated with celebrating special moments.
• •Keep it Friendly and Approachable: Write as if you're talking to a friend. Use contractions, exclamation points (where appropriate), and a conversational style. Avoid overly formal or technical jargon.
• •Embrace a Touch of Whimsy and Creativity: Don't be afraid to use playful puns, creative descriptions, and imaginative language that reflects the "glitter, paper, scissors" crafting origin.
• •Stay Current and Relevant: Reference current trends, popular themes, and seasonal events in a way that feels authentic to the brand. Use relevant emojis and hashtags on social media.
• •Highlight Customer Happiness and Solutions: Frame copy around how the products help create memorable and special occasions. Share customer testimonials and user-generated content (with permission) to reinforce the positive impact of the brand.

Social Perception

Positive, Reliable, Fun and Engaging, Go-To for Themed Parties

Copy Examples

• •✨ Make their dreams come true! ✨ Our new Whimsical Unicorn collection just pranced into the shop! 🦄 Get ready for a magical celebration with enchanting cake toppers, sparkling banners, and the cutest tableware. Let's make some memories! #GlitterPaperScissors #UnicornParty #KidsPartyIdeas #NewCollection #PartyMagic
• •👻 No tricks, all treats here! 🎃 Our Spooktacular Halloween Sale is ON! Grab frightfully fun decorations, from cute ghostie garlands to eerie-sistible cake toppers. Don't wait 'til the witching hour – these deals will vanish soon! Shop now and make this Halloween the best one yet! #HalloweenDecor #PartySale #SpookySeason #GlitterPaperScissors #LimitedTimeOffer
• •Party hack alert! 🎉 Watch how we take a simple cake from drab to FAB with our custom toppers! ✨ What theme are you celebrating next? Drop a comment below! 👇 #DIYParty #PartyDecor #CakeTopper #CelebrateInStyle #GlitterPaperScissors #PartyTips
• •Let's Get This Party Started! 🥳 From birthdays to "just because" days, find everything you need to add a sprinkle of sparkle and a whole lot of fun. Handcrafted happiness, delivered to your door. #PartySupplies #CustomDecor #CelebrationStation
• •Psst... Your Next Celebration Just Got CUTER! ✨ New Arrivals at Glitter Paper Scissors!