Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Focused, Helpful and Customer-Oriented, Playful and Fun

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction/Service
• •Passion for Crafting
• •Community
• •Small, Family-Owned Business Ethos

Best Practices

• •Embrace the Fun: Glitter is inherently playful. Use enthusiastic language, fun product names, and don't be afraid to inject humor (like their "dad jokes" promise). Emojis can enhance this when appropriate for the platform.
• •Speak Like a Fellow Crafter: Use terminology and references that resonate with the crafting community. Share tips, show genuine excitement for new products, and understand their creative process.
• •Highlight "Small & Family-Owned": Weave this into the narrative where appropriate. It builds trust and a personal connection, differentiating from larger, impersonal suppliers.
• •Be Community-Centric: Actively invite engagement. Ask questions, encourage sharing of creations, and refer to your customer base as a community (e.g., "GMI Tribe," "GMI Family").
• •Stay Authentic and Passionate: Let the genuine love for crafting shine through. Nikki's story of turning a hobby into a business is a core part of the brand identity and should be reflected in the passion conveyed in communications.

Social Perception

Highly Positive among Customers, Trusted Supplier within the Crafting Niche, Engaging and Fun, Supportive of Small Business, Potential Environmental Concerns

Copy Examples

• •Headline: Unleash Your Inner Sparkle! ✨ Body: Dive into a world of dazzling color with Glitter Makes It! Our high-quality glitters are perfect for your next masterpiece, from show-stopping tumblers to mesmerizing resin art. Get your craft on and let your creativity shine! #GlitterMakesIt #CraftSupplies #SparkleMore
• •Headline: Your Projects Deserve the Best Bling! 💖 Body: Why settle for dull when you can have dazzling? At Glitter Makes It, we're as passionate about crafting as you are. That's why we offer the most vibrant, high-quality glitters and molds, all packed with love by our family. What will you create today? #GMICommunity #CraftersChoice #FamilyOwned
• •Headline: Warning: May Cause Extreme Crafting Joy! 😉 Body: Our glitters are *that* good. From ultra-fine shimmers to chunky statement pieces, find your perfect sparkle at Glitter Makes It. Fast shipping, friendly service, and a sprinkle of fun in every order! Join our Facebook GMI Community for a dose of dad jokes and dazzling inspiration! #GlitterAddict #CraftyFun #GlitterMakesEverythingBetter
• •Headline: New Molds Just Dropped! Get Ready to Create Magic! 🦄 Body: Psst! Your next favorite mold is here! Explore our latest collection of silicone molds, perfect for bringing your epoxy and resin dreams to life. Paired with our brilliant glitters, the possibilities are endless. Shop now and let the making begin! #SiliconeMolds #EpoxyArt #NewCollection #GlitterMakesIt
• •Headline: From Our Craft Room to Yours – With Sparkle! 👋 Body: Remember that feeling when you nail a new craft? We live for it! Glitter Makes It started as a passion project and grew into a way to share the joy of creating with all of you. Thank you for being part of our amazing GMI family! Share your sparkly creations with us! #CraftingCommunity #MadeWithGlitter #SupportSmall