Brand Tone

Playful, Fun, Unique, Creative, Nostalgic, Relatable, Artistic, Handcrafted, Bold, Statement-Making, Approachable, Friendly

Brand Values

• •Creativity and Originality
• •Joy and Celebration
• •Quality Craftsmanship
• •Individuality and Self-Expression
• •Nostalgia and Connection
• •Handmade Ethos

Best Practices

• •Embrace Playful Language: Use whimsical words, puns (where appropriate), and a lighthearted approach. Don't be afraid to inject humor and personality.
• •Highlight Uniqueness and Craftsmanship: Consistently mention the "real fruit/candy/snack" aspect, the handmade process, and the artistic vision behind each piece.
• •Evoke Nostalgia and Emotion: Connect products to memories, feelings, and the simple joys of favorite foods. Ask rhetorical questions that tap into these emotions.
• •Keep it Visually Descriptive: Use vivid language that appeals to the senses – "tart lemon," "sweetest treat," "vibrant colors." This complements the visual nature of the product.
• •Maintain an Enthusiastic and Authentic Voice: Let genuine passion for the unique products shine through. Engage directly with the audience using an approachable, friendly, and slightly informal tone, especially on social media.

Social Perception

Highly Positive, Conversation Starter, Unique and Eye-Catching, Appreciation for Craftsmanship, Giftable, Fun and Whimsical, Long-standing Reputation

Copy Examples

• •Warning: May cause extreme joy and spontaneous cravings! Our Real Gummy Bear Necklace is the sweetest way to wear your favorite treat. Handcrafted with love and a sprinkle of glitter, because why not?
• •Remember those lazy summer days and tart lemonade? Carry that sunshine everywhere with our genuine Lemon Slice Earrings. Each pair is a tiny piece of art, preserved to perfection. Get ready for the compliments!
• •Unlock a bite of nostalgia! Our Cheeto Snack Necklace isn't just jewelry; it's a statement. Bold, fun, and surprisingly chic. Who knew your favorite snack could look this good?
• •Life’s too short for boring accessories. Sprinkle some fun into your day with our authentic Sprinkle Heart Necklace! Handmade with real sprinkles, it’s a wearable party that celebrates the sweet things in life.
• •From fruit stall to fashion statement! Our iconic Glitterlime pieces are made from real, preserved limes, kissed with our signature glitter resin. Be original, be vibrant, be you.