Brand Tone

friendly, enthusiastic, personal, and appreciative

Brand Values

• •Creativity & Inspiration: The brand aims to provide materials that "bring creativity, color, and joy to others through the magic of glitter." They love seeing what customers create.
• •Customer Appreciation & Connection: Strong emphasis on valuing every customer and order, highlighting the impact of support on a small business.
• •Quality & Variety: Offering a wide range of high-quality, unique glitters and craft supplies.
• •Passion: Driven by a genuine love for glitter, from creation to customer use.
• •Small Business Integrity: Operating with a personal touch, transparency about being a one-person operation, and a commitment to fast service.

Best Practices

• •Be Personal and Approachable: Use a conversational, friendly tone. Address the audience directly (e.g., "Hey guys," "you"). Share glimpses behind the scenes or the owner's passion, as Jamie does.
• •Express Genuine Enthusiasm: Let the passion for the products shine through. Use positive, descriptive language and don't be afraid of an exclamation mark where appropriate to convey excitement.
• •Show Appreciation Regularly: Remind customers that their support matters, especially highlighting the small business aspect. Thank them for their orders and for sharing their creations.
• •Encourage User-Generated Content: Actively ask customers to share their projects and feature them when possible. This builds community and reinforces the value of creativity.
• •Maintain Visual Consistency that Matches the Tone: Ensure product photography and social media visuals are bright, colorful, and inspiring, reflecting the joyful and creative nature of the products and the brand's enthusiastic tone.

Social Perception

Glitter Lambs is perceived very positively by its customer base. It's seen as a reliable source for high-quality, unique glitters and craft supplies. Customers value the fast shipping and the personal touch of a small, owner-operated business. The owner, Jamie, is often seen as approachable and passionate. The brand has built a loyal following within the crafting and nail art communities. Many customers express excitement about the products and enjoy sharing their creations. There's a sense of community and shared enthusiasm for crafting and glitter.

Copy Examples

• •✨ Sparkle Alert! ✨ Our NEW 'Cosmic Dream' chunky mix just landed, and it’s everything you’ve wished for and more! Swirls of holographic moons, iridescent stars, and a sprinkle of pure magic. Perfect for your next resin masterpiece or show-stopping nails! What will YOU create? Show us your magic! #GlitterLambs #NewCollection #ChunkyGlitter #CraftInspiration #DIYMagic
• •Hey, glitter lovers! 👋 Jamie here from Glitter Lambs! Did you know every sparkle you sprinkle helps support my small business dream? 🥰 From vibrant chunky mixes to dazzling fine glitters and cute clay bits, find your next obsession and let’s make something beautiful together! Fast shipping, always packed with love. Shop now: [Link] #GlitterLambs #SupportSmall #CraftSupplies #GlitterObsessed #HandmadeWithLove
• •Unleash your inner artist with our 'Mermaid Lagoon' Body Glitter Gel! This enchanting blend of teal, lavender, and silver holographic glitters will make you shimmer like a true sea siren. Easy to apply, dries quickly, and stays put through all your adventures. Handmade with love by me, for you! Grab yours and dive into sparkle! P.S. I LOVE seeing your looks – tag us @glitterlambs! 😉
• •💖 A Little Sparkle, A Lot of Joy! 💖 Our Spring Sparkle Sale is ON! ✨ Get 15% off all pastel glitters and floral clay sprinkles to bring your prettiest projects to life. As a one-woman show, your creativity (and your orders!) mean the world. Thank you for making Glitter Lambs possible! Shop the sale: [Link]
• •Watch me bring these plain tumblers to life with our 'Unicorn Dust' glitter! 🤩 So easy, so fun, and SO sparkly! What craft should I glitterfy next? Let me know! 👇 All glitters from my little shop, GlitterLambs.com – link in bio! #GlitterCrafts #DIYTumbler #GlitterLambs #SmallBizLove #SparkleEveryDay #CraftTok