Brand Tone

Friendly, Approachable, Helpful, Customer-Oriented, Creative, Enthusiastic, Celebratory, Personal

Brand Values

• •Personalization & Individuality
• •Quality
• •Customer Satisfaction
• •Creativity & Fun
• •Community/Group Connection

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "Friendly, not silly," "Enthusiastic, not over-the-top," "Helpful, not condescending"), with examples of "do" and "don't" phrases. Share this with anyone creating content.
• •Use Consistent Language & Terminology: Decide on preferred terms for products, services, and common phrases (e.g., "custom creations" vs. "personalized items," "design yours" vs. "order now") and use them consistently across all platforms. This includes how you address your audience (e.g., "you," "your crew," "creators").
• •Embrace Your Personality (The "Glitter"): Don't be afraid to inject personality that aligns with the brand name. Use words and emojis (where appropriate, like on social media) that evoke sparkle, creativity, and fun, while maintaining professionalism.
• •Prioritize Clarity and Helpfulness: While being creative, ensure your copy is always clear, easy to understand, and provides the necessary information for the customer. This reinforces the customer-oriented value. Your FAQs and product descriptions should be particularly straightforward.
• •Review and Refine: Regularly review your website copy, social media posts, and email communications to ensure they align with the desired tone. Get feedback if possible. As the brand evolves, your tone might subtly shift, and the guide should be updated accordingly.

Social Perception

Positive: Customers who share their custom items on social media or leave positive reviews likely perceive the brand as reliable, creative, and capable of delivering on their promises. They appreciate the ability to get personalized items. Service-Oriented: The ease of ordering, communication with the brand, and the final product quality contribute to how customers view them. Positive interactions regarding custom designs would be particularly impactful. Fun & Giftable: The types of products offered (apparel, drinkware with custom/glitter elements) are often seen as fun, and suitable for gifts. Local/Small Business Appeal (Potentially): As a Canadian business (glitterandink.ca), they may be perceived positively by customers looking to support local or smaller enterprises.

Copy Examples

• •Sip in style! ✨ Your sips just got a serious upgrade! Design your own personalized tumbler with us – choose your colours, add your name, or even your favourite quote. Perfect for your morning coffee or staying hydrated on the go. What will yours say? #GlitterAndInk #CustomTumbler #PersonalizedGifts #HydrateInStyle #MadeInCanada
• •Make it memorable this holiday season! ✨ Discover unique, personalized gifts that sparkle with Glitter & Ink. From custom hoodies to festive mugs, create something truly special for your loved ones. Shop now and add a personal touch to your presents! #HolidayGifts #PersonalizedChristmas #GlitterAndInkMagic
• •Team spirit never looked so good! 🤩 Gear up your crew with custom apparel from Glitter & Ink. Logos, names, inside jokes – we print it all! Swipe up to get a quote for your team, club, or group event! #TeamGear #CustomApparel #GlitterAndInkSquad #LookGoodPlayGood
• •Brand it with brilliance! ✨ Make your business stand out with custom logo apparel and promotional items from Glitter & Ink. Quality products, personalized service, and a touch of sparkle to leave a lasting impression. Contact us today for a custom quote! #BusinessBranding #CustomMerch #LogoDesign #GlitterAndInkForBiz
• •Unleash your inner artist! 🎨 Join our [Class Name] virtual workshop and learn to create your own [Project Type] with a touch of Glitter & Ink magic. Fun, easy, and you’ll leave with a masterpiece! Limited spots available – sign up today! [Link] #CraftClass #DIYWorkshop #GetCreative #GlitterAndInkCreates