Brand Tone

Friendly, Youthful, and Approachable

Brand Values

• •Affordability
• •Quality and Style
• •Community
• •Personal Touch

Best Practices

• •Consistently use warm, friendly, and slightly playful language, incorporating colloquialisms that resonate with the "Southern Girl" identity, such as "y'all," "sweet tea," and "sunshine.
• •Always speak to customers as if they are part of a close-knit group, using terms like "VIPs," "besties," or "crew" in exclusive communications to reinforce the sense of community.
• •Never mention low prices without also reinforcing the value, pairing "affordable" with "high-quality," "trendy," or "exceptional" to build trust and manage expectations.
• •Regularly remind customers of the personal touch behind the products by sharing behind-the-scenes content of the printing process or featuring the team to humanize the brand and emphasize its custom nature.
• •Ensure all copy, from product descriptions to customer service replies, maintains a cheerful and optimistic tone, aligning with the brand's name and the inherent fun of fashion.

Social Perception

Generally positive among its target audience, particularly on platforms where it fosters community, indicating a loyal customer base. Etsy shop shows strong performance in customer service and logistics with a high rating. The brand is not BBB accredited and lacks a rating there.

Copy Examples

• •Hello, sunshine! ☀️ Meet the dress that was made for sweet tea sipping and sunny days. Our new 'Peach Blossom' midi is here to add a touch of Southern charm to your closet. Tap to shop before she's gone! #GlitteringBoutique #SouthernStyle #BoutiqueFashion #NewArrival
• •VIPs, this one’s for you! ✨ Get exclusive early access to our biggest graphic tee drop EVER. We’re talking sassy, sweet, and oh-so-Southern. Use code VIPLOVE at checkout for 15% off, just for being part of our amazing crew. Link in comments! 👇
• •Hey, Gorgeous! Your Weekend Outfit is Waiting...
• •Affordable Style. Exceptional Quality. Welcome to your new favorite closet.
• •Say it louder for the people in the back! This ultra-soft, relaxed-fit tee is your new go-to for making a statement without saying a word. Perfect for pairing with jeans and a little bit of sass. Made with love, just for you. ❤️