Brand Tone

Friendly, Playful, and Community-Focused

Brand Values

• •Creativity and Self-Expression
• •Community
• •Fun and Humor
• •Helpfulness

Best Practices

• •Embrace the "Shenanigans": Always keep the tone fun, light, and a little bit cheeky. Use emojis, playful language, and humor in social media and marketing copy to reflect the brand's personality.
• •Speak Like a Fellow Crafter: Use community-understood terms (e.g., "tack it method," "sublimation," "epoxy pour") to show you're an insider. This builds trust and rapport with the target audience.
• •Prioritize Community Interaction: Frame communications as a two-way conversation. Ask questions, encourage sharing, and actively feature customer creations (with permission) to reinforce the community value.
• •Let the Products Have Personality: Continue giving glitter mixes and other products fun, memorable, and slightly edgy names. This is a powerful and unique branding tool that sets the company apart.
• •Be Genuinely Helpful: Ensure that all tutorials, blog posts, and informational content are clear, easy to follow, and conversational. The brand's role as a helpful guide is a cornerstone of its identity.

Social Perception

The brand is perceived as a supplier for a niche hobbyist community. Customers appear to be fellow crafters who are knowledgeable about specific techniques (e.g., sublimation, epoxy methods). The online chatter is less about reviewing the brand in a traditional sense and more about sharing projects made with its products. This indicates a perception of the brand as a peer and enabler within the crafting world. There are no indications of widespread negative sentiment; the focus remains on the creative process.

Copy Examples

• •✨ Warning: Our new "Frosty B*tch" glitter mix may cause spontaneous sass and flawlessly sparkly projects. Handle with care... and a whole lot of epoxy. 😉 Get yours before it melts away! #GlitterGraftsAndMore #CraftingAndShenanigans #DIYTumbler
• •Meet 'Cosmic Teal'—the holographic glitter that's ready for blast-off. Packed with ultra-fine and chunky hex particles, this mix will take your tumblers, resin art, and DIY projects to another galaxy. Perfect for when your crafts need a little space... and a lot of sparkle.
• •Psst... Your next project is in here (and it's sparkly).
• •Your home for glitter, gifts, and glorious shenanigans. Let's make something amazing.
• •Welcome to the family! This is your official permission slip for crafting chaos and glitter-fueled shenanigans. Share your latest project, ask for advice, or just show off that tumbler you finally finished. We're glad you're here!