Brand Tone

Inspiring, Passionate, and Playful.

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Joy & Inspiration
• •Community

Best Practices

• •Use Expressive and Evocative Language: Instead of "blue glitter," use "sapphire blue" or "oceanic shimmer." Use vibrant adjectives like dazzling, stunning, brilliant, magical, and mesmerizing to describe the products and the creative process. This reflects passion and quality.
• •Ask Engaging Questions: Encourage interaction by asking your community for their opinions, ideas, and creations. Questions like "What would you create with this shade?" or "Show us your latest project!" foster a sense of community and keep the tone playful and inspiring.
• •Center the Customer as the Creator: Frame your copy around the customer's potential. Use phrases like "Your vision," "Unleash your creativity," and "What will you create?" This reinforces the core value of empowering self-expression.
• •Let the Visuals and Copy Work Together: Your copy should enhance your stunning visuals. If the video is a satisfying pour, the copy can be short and sweet, focusing on the sensory experience ("Listen to that sparkle"). If it's a finished project, the copy can tell the story behind the creation.
• •Maintain a Positive and Enthusiastic Voice: All communication, from ad copy to customer service replies, should be upbeat and positive. This reinforces the brand's association with joy and fun, making customers feel good about their interaction with GlitteredWays.

Social Perception

A Go-To Source for High-Quality Glitter, Inspirational and "Satisfying", Reliable and Customer-Focused.

Copy Examples

• •Headline: Unleash the magic. ✨ Introducing ‘Cosmic Dust,’ our new holographic blend. Body: We couldn't keep this secret any longer! We’ve passionately mixed shades of midnight blue and interstellar violet to create a sparkle that’s truly out of this world. Your tumblers and resin art are about to get a cosmic upgrade. What will you create first? #GlitteredWays #HolographicGlitter #CraftingMagic
• •Headline: Don't just make it. Make it ✨dazzle✨. Body: Your creativity deserves the best. Explore our vibrant collections of premium craft glitter and find the perfect sparkle to bring your vision to life. Let's make something beautiful together.
• •Text on screen: Sound on for a glitter therapy session 🔊 Caption: Your daily dose of sparkle satisfaction. 😍 This is our ‘Mermaid Tears’ chunky mix. What color should we pour next? #GlitterASMR #Satisfying #GlitterPour #CraftSupplies
• •Headline: Stop Scrolling, Start Sparkling! Body: From dazzling tumblers to show-stopping nail art, the perfect project starts with the perfect glitter. At GlitteredWays, we’re obsessed with quality and color. Discover our collections and get inspired to create something you love. Shop now for 15% off your first order!
• •Subject: Psst... Your next creative spark is inside. Body Preview: Ready for a splash of inspiration? We've curated our top 5 most-loved glitter projects from the community this month. Get ready to feel inspired!