Brand Tone

Fun, Vibrant, Creative, Supportive, and Passionate.

Brand Values

• •Creativity & Self-Expression: Encouraging nail technicians and their clients to 'play with colour and let your creativity run wild.'
• •Quality & Innovation: Providing high-performance, trend-setting products, including HEMA-free options, and continuously expanding their range.
• •Community & Support: Fostering a sense of community among nail technicians through support groups, education, and customer service. They aim for customers to 'feel more like a community, rather than a group of customers.'
• •Accessibility: Ensuring high-performance products are accessible to all nail professionals.
• •Passion: A deep love for nails and the nail industry, driven by the founder Annabel Maginnis's own journey and enthusiasm.
• •Positivity & Confidence: Aiming to inspire positivity and confidence through their colorful products and branding.

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that convey excitement, creativity, and the 'magical' quality of the brand (e.g., 'dazzling,' 'dream up,' 'show-stopping,' 'magical,' 'unleash').
• •Foster a Sense of Belonging: Directly address the nail tech community, using inclusive language ('we,' 'us,' 'our community,' 'join us') and highlighting the supportive aspects of the brand.
• •Highlight Creativity & Individuality: Encourage self-expression and artistic freedom. Use phrases that empower users to be unique and bold in their nail designs.
• •Incorporate Brand Motifs (Subtly or Overtly): Refer to signature elements like 'world of colour,' sparkle, glitter, and even the playful unicorn or 'fairy-tale' vibe where appropriate, especially in more informal communications.
• •Balance Fun with Professionalism: While the tone is largely playful and creative, ensure that copy discussing product benefits, ingredients (like HEMA-free), and education also conveys expertise, quality, and reliability.

Social Perception

Trendy, high-quality, and innovative brand

Copy Examples

• •Headline: Unleash Your Inner Artist. ✨ Body: Dive into the vibrant world of Glitterbels! Our ultra-pigmented acrylics and dazzling gels are your secret weapons for show-stopping nail creations. What masterpiece will you dream up today? #GlitterbelsMagic
• •Headline: More Than Just Polish, It's a Community. 💖 Body: Join thousands of passionate nail techs who choose Glitterbels. Get inspired, share your art, and access exclusive support and education. Let's create and celebrate together! #GlitterbelsFamily #NailTechSupport
• •Headline: Dare to Be Bold. Dare to Be You.🌈 Body: From runway trends to everyday glam, our endless color palettes are designed to express every facet of your unique style. Shine bright with Glitterbels! #BeUnapologeticallyYou #GlitterbelsColours
• •Headline: Quality You Can Trust. Creativity You'll Love. 💅 Body: Experience the Glitterbels difference. Innovative formulas, HEMA-free options, and long-lasting wear for flawless, professional results every time. Elevate your craft with products made with passion. #GlitterbelsPro #NailInnovation
• •Headline: Your Clients Deserve the Sparkle. ✨ Body: Give your clients the ultimate treat for their tips! With Glitterbels, create durable, stunning nails that inspire confidence and turn heads. Discover our latest collections and make every manicure magical. #GlitterbelsNails #SalonQuality