Tono de Marca

Friendly, relatable, and humorous

Valores de Marca

• •Authenticity
• •Personal Connection
• •Creativity and Customization
• •Humor and Lightheartedness
• •Support for Small Business

Mejores Prácticas

• •Speak Like a Friend: Write all copy as if you were talking to a close friend. Use conversational language, ask questions, and don't be afraid to use slang or emojis that fit the brand's personality. Avoid overly formal or corporate language.
• •Embrace Humor and Relatability: Infuse copy with humor that resonates with your target audience's daily life. Share relatable anecdotes about motherhood, business, or just everyday struggles to build a stronger connection.
• •Tell Your Story: Consistently share behind-the-scenes content and personal stories. This reinforces the 'mom-trepreneur' and small business values, making the brand more authentic and trustworthy.
• •Stay Positive and Empowering: While being relatable about the 'chaos,' ensure the overall message is positive and uplifting. Frame products as tools for self-expression, confidence, and finding joy in the little things.
• •Be Consistent Across All Channels: Ensure the friendly, humorous, and personal tone is maintained everywhere—from website product descriptions and social media captions to customer service emails and packaging inserts. This consistency builds a strong, recognizable brand identity.

Percepción Social

Overwhelmingly positive; seen as a reliable source for quality, custom-made products. The owner is perceived as personable, hardworking, and genuinely connected to her audience. Praised for product quality, creativity, and personal touch, and viewed as a go-to for unique, fun-loving items.

Ejemplos de Copy

• •Running on caffeine and chaos? Same. Fuel your day the right way with our new 'Mama Needs Coffee' tumbler. It holds enough coffee to deal with… well, everything. Tap to shop and get your survival juice in a cute cup!
• •Tired of boring t-shirts? Let's create something that's 100% YOU. From sassy quotes to inside jokes, we can put it on a tee. Perfect for gifts or just treating yourself (you deserve it). DM us to start designing your new favorite shirt!
• •A little peek into the glitter-fueled magic behind your orders! ✨ Every item is made with love, a little bit of sass, and a whole lot of care. Thanks for keeping this small business dream alive! #smallbiz #shopsmall #customgifts #mompreneur
• •Life's too short for boring stuff. We create custom apparel and gifts that celebrate your unique sparkle. Welcome to Glitter Bean Design Co. – where your personality is the main character.
• •Psst... We made something just for you. (And it's awesome).