Brand Tone

Approachable and Friendly, Trendy and Youthful, Helpful and Informative, Vibrant and Expressive

Brand Values

• •Style Diversity & Inclusivity
• •Perceived Quality and Craftsmanship
• •Affordability & Value for Money
• •Customer Self-Expression
• •Trend Awareness
• •Cultural Connection

Best Practices

• •Develop a Clear Voice Guide: Document the desired brand voice attributes (e.g., "Elegant yet Accessible," "Trendy & Confident," "Culturally Rooted & Modern"). Provide do's and don'ts for language, including the appropriate use of emojis or informalities, ensuring it aligns with building trust, especially given the ScamMinder feedback.
• •Prioritize Clarity and Professionalism in Product Information: While maintaining an approachable tone, ensure all product descriptions are detailed, accurate, and professionally written. Clearly state materials, dimensions, care instructions, and information about craftsmanship to build customer confidence and address concerns about "limited product information."
• •Balance Trendiness with Timelessness: While appealing to current trends (like Gen Z preferences), ensure the copy also reflects the quality and lasting appeal of traditional pieces. Avoid slang that might quickly become dated or alienate broader audiences.
• •Authentic Engagement: When interacting on forums or social media, focus on genuinely helping and providing value rather than overt selling. Responses should be knowledgeable and reflect the brand's expertise, which can organically build trust and interest.
• •Consistency Across All Channels: Ensure the tone of voice is consistent across the website, social media posts, email marketing, customer service interactions, and any third-party platform engagement. This helps in building a cohesive and recognizable brand identity. Regularly audit content to maintain this consistency.

Social Perception

Mixed: Positive aspects include customer satisfaction with product quality and design, active online presence. Negative aspects include trust concerns due to perceived lack of professionalism and unrealistic discount tactics, as well as limited product information.

Copy Examples

• •Instagram Post Caption (showcasing a new Kundan earring collection): "Drape yourself in heritage. ✨ Our new Kundan earring collection has arrived, blending timeless artistry with a touch of modern sparkle. Perfect for making every moment a celebration. Which pair calls to you? #Glitstudio #KundanJewellery #IndianTradition #NewArrivals #EthnicElegance"
• •Product Description (for a Boho-style silver necklace): "Unleash your free spirit. This intricately designed silver necklace embodies the soul of boho chic. Crafted for dreamers and adventurers, it’s the perfect accent to your unique style story. Layer it up or let it shine solo. Made with high-quality silver for lasting beauty. #GlitstudioStyle #BohoVibes #SilverNecklace #StatementJewelry #EverydayMagic"
• •Email Subject Line (for a seasonal sale): "Shine Brighter This Season ✨ Explore Festive Deals Inside!"
• •Website Banner Text (highlighting brand essence): "Your Style. Your Sparkle. Discover Jewelry as Unique as You Are. Shop Glitstudio."
• •Facebook Ad Copy (targeting young professionals): "From boardroom to festive nights, find jewelry that keeps up with your vibrant life. Glitstudio offers a stunning collection of modern and traditional pieces, crafted to make you shine. Explore our latest designs and enjoy [Offer, e.g., Free Shipping on your first order]! #Glitstudio #WorkToWow #IndianJewellery #ModernWoman #FestiveReady"