Brand Tone

Problem/Solution-Oriented, Reassuring and Authoritative, Modern and Accessible, Urgent but Positive.

Brand Values

• •Proactive Wellness
• •Efficacy and Quality
• •Simplicity and Convenience
• •Customer Trust

Best Practices

• •Always start by identifying a relatable pain point associated with modern screen usage (e.g., blurry vision, eye fatigue, digital strain). This makes the solution feel necessary and relevant.
• •Consistently use the "glitch" metaphor to describe wellness issues. This unique angle is memorable and frames health in a modern, non-intimidating way.
• •Always reinforce marketing messages with trust signals like optometrist-approved, clinically proven ingredients, customer testimonials, and the money-back guarantee.
• •Avoid complex scientific language. Use clear, concise copy that is easy to understand, mirroring the simplicity of the products themselves.
• •Emphasize that the products are designed for easy, daily use. Use words like daily, routine, and preventative to instill the idea of proactive, long-term care.

Social Perception

The brand is perceived as providing effective, high-quality products that offer a relevant solution to modern eye strain. It is seen as a trustworthy and reliable brand due to transparent practices and strong customer satisfaction.

Copy Examples

• •End-of-day eye strain isn't a feature of modern life, it's a bug. Time to patch it. Our Blue Light Defense™ Gummies help protect your vision and fight fatigue. Fix the glitch. #EyeCare #ScreenTime #GlitchWellness
• •Your eyes work hard in a digital world. Give them the daily defense they need. Clinically proven, optometrist approved. This is eye care, made easy.
• •That 3 PM slump hitting your eyes? It’s not you, it’s the blue light. Our heated eye masks are a 20-minute reset for tired eyes. #WFH #EyeStrain #SelfCare #GlitchWellness
• •Subject: Don't Wait For The Warning Signs. You protect your teeth every day. Why not your eyes? Start a daily routine with our Blue Light Defense™ Gummies and see the world more clearly. Order now and get free shipping.
• •Tired of tired eyes? So were we. That’s why we created Glitch Wellness—simple, effective solutions to help you thrive in the screen age. Swipe to see how our customers are fixing the glitch in their daily routine!