Brand Tone

playful, quirky, and nostalgic, with a touch of edgy "spooky-sweetness."

Brand Values

• •Individuality and Self-Expression
• •Creativity and Originality
• •Community Engagement
• •Sustainability
• •Quality
• •Passion for Art

Best Practices

• •Embrace "Sweet & Strange" Language: Consistently use words and phrases that reflect the brand's core "vaporwave, Y2K, and spooky-cute" aesthetic. Think playful, nostalgic, a bit quirky, and occasionally dark but always with a cute or sweet undertone. Use relevant slang and internet speak where appropriate, but ensure it aligns with the overall vibe.
• •Highlight Individuality and Uniqueness: Craft copy that empowers customers to express themselves and celebrate their uniqueness. Use phrases like "dare to be different," "embrace your weird," or "show off your unique style."
• •Maintain a Friendly and Approachable Voice: Even with the "glitchy" and "spooky" elements, the overall tone should remain welcoming and friendly, reflecting MadameBerry's approachable online persona. Use contractions and a conversational style.
• •Show, Don't Just Tell, the Passion: Infuse the copy with genuine enthusiasm for the art, designs, and the aesthetics the brand represents. Let MadameBerry's passion for "bold, bright, and surreal" art shine through.
• •Incorporate Visual Storytelling in Text: Use descriptive language that paints a picture, evoking the nostalgic and imaginative themes of the products. Connect the copy to the visual elements of the brand and products seamlessly.

Social Perception

Customers and the public generally perceive GlitchBerry positively. Unique and Cute Aesthetics, High-Quality Products, Excellent Customer Service & Fast Shipping, Support for Independent Artists, Engaging and Relatable, Fun and Personal Touch.

Copy Examples

• •Instagram Post (New Keychain Release): 💻💾 ERROR 404: Boring accessories not found! Our NEW 'Digital Dream' keychain just dropped to transport your keys back to the Y2K era. Snag yours and let's get nostalgic! #GlitchBerry #Y2KAesthetic #Vaporwave #KeychainSwag #IndieArtist
• •Product Description (Spooky-Sweet Enamel Pin): Summon some adorably dark vibes with our 'Sweetly Sinister' enamel pin. 🍓💀 Perfect for adding a touch of playful spookiness to your jacket, bag, or pinboard. Hand-drawn with love and a hint of mischief by MadameBerry. Get yours before it vanishes into the night! #SpookyCute #EnamelPin #GlitchArt #PastelGoth #UniqueAccessories
• •Facebook Ad (General Brand Awareness): Tired of the mundane? Embrace your wonderfully weird side with GlitchBerry! 👽✨ We make art and apparel for the sweet and strange – think vaporwave dreams, Y2K vibes, and a sprinkle of spooky-cute. All designed by an indie artist. Life's too short for boring stuff. Shop unique: [Link to website] #GlitchBerry #StayWeird #AltFashion #SupportSmallArt #Nostalgic
• •TikTok Video Caption (Packing an Order): Packing up this bundle of glitchy goodness! 💖 Can you guess which spooky-sweet & Y2K treasures are heading to their new home? Thanks for letting us add some strange to your sweet life! ✨ #GlitchBerry #PackingOrders #SmallBusiness #ArtistMade #Satisfying
• •Email Newsletter Subject Line (New Collection): WARNING: May cause extreme nostalgia & cuteness overload! 😍 Our new collection just hit the shop! Email Body Snippet: Hey Glitch Fam! Get ready to have your circuits scrambled (in the best way possible!). MadameBerry has been conjuring up some fresh, bold, and brilliantly surreal designs. Dive into our latest drop of vaporwave wonders, Y2K throwbacks, and spooky-sweet essentials. Because being strange is way more fun. 😉 Shop Now: [Link]