Brand Tone

passionate, educational, modern, and appreciative

Brand Values

• •Originality & Creativity
• •Quality & Craftsmanship
• •Support for Education
• •Customer Connection
• •Inclusivity & Representation

Best Practices

• •Lead with Passion, Follow with Details: Start copy by connecting with the shared love of music. Use evocative language about creativity and passion first, then provide the functional details (e.g., paper quality, print process, educational use).
• •Balance "Art" and "Tool": Always position the products as both beautiful art pieces and practical reference tools. Use words like "functional art," "stylish reference," and "beautifully useful" to reinforce this dual value.
• •Speak to the "In-Group": Use music-specific terminology (e.g., "solfege," "circle of fifths," "triads") confidently. This shows authenticity and builds credibility with the target audience of musicians and educators.
• •Emphasize Quality and Longevity: Consistently mention the use of "archival-quality paper," "Giclée printing," and "rich matte finish." This justifies the price point and appeals to customers looking for a lasting, premium product.
• •Maintain a Human, Appreciative Tone: Whether writing an "About Us" page, responding to a comment, or crafting an email, always maintain the warm, appreciative tone of a passionate creator, not a large corporation. Use "I" and "my shop" to reinforce the small business feel, and express genuine gratitude for support.

Social Perception

Gliss Prints is perceived by its customers and the public as a high-quality, niche provider of beautiful and functional art for music enthusiasts and educators. It is viewed as a trustworthy and reliable small business with a distinct, sophisticated style. Customers see the products not just as decorations, but as valuable tools for learning and a stylish expression of their passion for music. The personal touch from the owner fosters a sense of connection and loyalty.

Copy Examples

• •The circle of fifths, but make it art. ✨ Our new minimal reference poster is designed to be as beautiful as it is useful. The perfect functional piece for your studio, classroom, or practice space. Printed on rich, archival matte paper to inspire your next breakthrough. Tap to explore.
• •Experience the drama of Holst's 'The Planets' with this reimagined concert poster. Inspired by mid-century design, this print captures the monumental spirit of the suite in a clean, modern aesthetic. A sophisticated tribute for any classical music lover, it’s Giclée-printed on premium archival paper for gallery-quality color and longevity.
• •For the Love of Music | 20% Off Inside
• •Decorate your classroom with passion and purpose. Gliss Prints offers beautifully designed music theory and art posters that make learning visual. From chord charts to composer prints, find the perfect, high-quality pieces to inspire your students. 🍎 Special discount for all educators! Shop the collection now.
• •10 Modern Music Classroom Decor Ideas That Aren't Cheesy