Brand Tone

Scientific, Empowering, and Supportive.

Brand Values

• •Innovation
• •Efficacy
• •Simplicity
• •Authenticity
• •Well-being

Best Practices

• •Lead with Science, Connect with Emotion: Always anchor the product's claims in its scientific foundation (cold plasma, clinical studies). Immediately follow up by translating these features into emotional benefits like confidence, relief, and freedom.
• •Make the "GLIMunity" the Hero: Prioritize user-generated content in your marketing. Frame customer testimonials as success stories from a vibrant community, not just as product reviews. This builds powerful and authentic social proof.
• •Own the "90-Second" Message: Consistently repeat the "90 seconds" benefit across all channels. This is a powerful differentiator that communicates speed, simplicity, and efficiency—key drivers for the modern consumer.
• •Write in an Empowering Voice: Use active and empowering language. Instead of passive phrases like "our product helps reduce inflammation," use active ones like "empower your skin to fight inflammation." This positions the customer in control.
• •Maintain a Clean and Confident Tone: The voice should mirror the product: intelligent, direct, and effective. Avoid marketing fluff and complex jargon. Be confident in the science and let the results speak for themselves.

Social Perception

Glim Skin is perceived as a highly credible and effective high-tech solution for persistent skin issues, often seen as a final, successful step after years of trying other products. It is viewed as premium and innovative, with customers considering it a worthwhile investment. The brand has successfully cultivated a strong and authentic community, significantly boosting its social proof and trustworthiness.

Copy Examples

• •Tired of skincare that promises everything and delivers nothing? It's time for science. The GLIM90 uses medically-proven cold plasma technology to reduce inflammation and clear breakouts in just 90 seconds a day. Reclaim your skin. Reclaim your confidence.
• •This is what the #glimunity is all about. ✨ Real skin, real journeys, real results. Thank you, [User's Name], for sharing your incredible progress! The GLIM90 is here to support your skin's natural healing power. Discover your Glim.
• •Glim Skin wasn't born in a boardroom; it was born in a research lab. Frustrated by the lack of effective, additive-free skincare, our founder, Dr. Friederike Kogelheide, dedicated her PhD to the biomedical applications of plasma technology. The result is the GLIM90—a device that brings scientifically-proven skin health into your hands.
• •Subject: Your 90-second reset is waiting. Body: Your skin is smart. It knows how to heal itself. The GLIM90 simply gives it the boost it needs. Our cold plasma device strengthens your skin barrier and regulates its microbiome, creating the perfect environment for healthy, resilient skin. It’s that simple.
• •Text on screen 1: Years of trying everything for my acne. Text on screen 2: Then I found this. (Shows GLIM90 device) Text on screen 3: 90 seconds a day. Text on screen 4: This is my skin now. (Shows clear, confident user) Caption: It's not magic, it's science. ✨ #GlimSkin #AcneSolution #BeautyTech