Brand Tone

inspirational, caring, and joyful

Brand Values

• •Resilience and Hope
• •Comfort and Joy
• •Sustainability
• •Community and Giving Back
• •Family

Best Practices

• •Always connect the product back to the core mission of finding joy, comfort, and resilience. Use the "glimmer" concept as a recurring theme in your storytelling.
• •Employ words that evoke feelings of warmth, hope, and happiness. Acknowledge the challenges of life while focusing on the positive moments.
• •Authenticity is key. Periodically share Ange's journey to remind customers of the genuine passion and purpose behind the brand.
• •Share testimonials and user-generated content that showcases real families finding their own "glimmers" while wearing the clothing. This builds community and reinforces the brand's values.
• •Ensure that all visuals—from website photography to social media posts—reflect the brand's joyful, and natural aesthetic. Bright, warm, and authentic imagery will support the caring and positive tone.

Social Perception

The public perceives Glimmers as a heartfelt and mission-driven brand. Customers are drawn to the softness and quality of the bamboo clothing, as well as the positive story behind the company. The association with "glimmers" as small moments of joy resonates with a desire for well-being and positivity. The brand is seen as authentic and trustworthy, which is further solidified by its charitable activities and positive media mentions.

Copy Examples

• •Wrap your little one in a hug that lasts all night. Our buttery-soft bamboo pajamas are designed for the sweetest dreams and coziest cuddles. Because every moment of comfort is a glimmer of joy. ✨ #GlimmersClothing #BambooPajamas #MatchingFamily
• •From pillow forts to playground adventures, our vibrant and stretchy bamboo daywear keeps up with every giggle and leap. Fuel their joy with clothes that are as resilient and full of life as they are. Discover the magic of play. #GlimmersAdventures #FindYourGlimmer
• •New Collection Drop: Cosmic Flutters! ✨ Inspired by the little moments that make your heart soar. Made with our signature eco-friendly bamboo, it’s gentle on their skin and on the planet. Shop the glimmer.
• •A little glimmer of hope in your inbox. Hi [Customer Name], We believe that even the smallest spark can light up the darkest days. That's why for every purchase this month, we're donating a pair of pajamas to a child in need through our partnership with the Glimmer of Hope Foundation. Thank you for helping us spread comfort and joy. [Shop Now]
• •Our family's uniform for finding the happy in every moment. ☀️ From sunrise snuggles to sunset stories, Glimmers is there for it all. What was your glimmer today? #GlimmerOfTheDay #FamilyMoments #BambooClothing