Brand Tone

Aspirational and Sophisticated (on website/email); Trendy and Engaging (on social media like Instagram/TikTok)

Brand Values

• •Exclusivity and Access
• •Elegance and Style
• •Desirability
• •Modern Luxury

Best Practices

• •Use Aspirational and Evocative Language
• •Segment Tone by Platform
• •Focus on Storytelling and Heritage
• •Create Urgency Through Scarcity
• •Build Trust Through Transparency and Quality

Social Perception

Aspirational source for 'holy grail' luxury items for its target audience, but faces skepticism and scrutiny regarding authenticity in wider online communities.

Copy Examples

• •Headline: The Anatomy of an Icon. Body: More than a bag—it's an heirloom. The Chanel Classic Flap in quilted caviar leather is a testament to timeless design and Parisian craftsmanship. A piece of fashion history, curated for your collection.
• •Headline: The New Shape of Streetwear. Body: Bold. Unapologetic. Essential. The Balenciaga 3XL sneaker redefines luxury footwear with its exaggerated silhouette and undeniable presence. Step into the now.
• •Text: A rare glimpse. The Hermès Oasis Sandal in black—the epitome of effortless elegance. Curated in limited quantities. Tap to inquire before it's gone. #GlimmerOfLuxury #Hermes #LuxuryFinds
• •Video concept: Fast-paced 'unboxing' of a Goyard tote, showing details and styling. On-screen text: 'The only bag you'll need this fall ✨' Caption: POV: You just found the perfect everyday tote. obsessed is an understatement. #Goyard #LuxuryUnboxing #WhatToBuy
• •Subject: New Arrivals: Your Glimmer of Luxury Awaits. Body: Discover our latest curated collection of timeless investments and modern essentials. From the understated elegance of Celine to the iconic allure of Dior, find the piece that tells your story. Explore new arrivals.