Brand Tone

Authentic, Historic, Proud, Award-Winning, Traditional, Crafted, Engaging, Welcoming, Resilient, Innovative, Quirky

Brand Values

• •Heritage & Legacy
• •Quality & Craftsmanship
• •Authenticity
• •Resilience & Endurance
• •Community & Connection
• •Entrepreneurial Spirit

Best Practices

• •Embrace the Heritage: Always weave in elements of Glen Scotia's rich history and its deep connection to Campbeltown. Use terms like "historic," "Victorian whisky capital," "since 1832," and "resilience" to reinforce this.
• •Highlight Craft & Provenance: Emphasize the unique Campbeltown characteristics – maritime influence, hints of brine, potential smokiness – and the craftsmanship involved. Detail the maturation process or cask types when relevant to showcase quality.
• •Celebrate Achievements, Humbly: Mention awards and accolades to build credibility, but frame it as a result of dedication to quality and a desire to share great whisky, rather than just boasting.
• •Use Evocative, Sensory Language: Describe the tasting notes and the experience of visiting Campbeltown with rich, descriptive language that appeals to the senses (e.g., "sea-spray saltiness," "warming spice," "bracing sea air").
• •Foster a Sense of Discovery and Community: Write in a way that invites consumers to learn more, explore the range, and become part of the Glen Scotia story. Use welcoming and inclusive language, especially when promoting community initiatives or distillery visits.

Social Perception

Respected, Award-Winning, Classic Campbeltown, Good Value, Growing Reputation, Authentic, Historic, Engaging with Consumers

Copy Examples

• •Headline: Glen Scotia: Taste the Enduring Spirit of Campbeltown. Body: For nearly two centuries, through thick and thin, Glen Scotia has crafted exceptional single malts in the heart of the historic whisky capital. Discover the award-winning character born of sea air and resilient tradition. #WhiskyMadeByHistory
• •Headline: Not Just Old. Legendary. Body: Glen Scotia's 25 Year Old: Crowned World's Best Whisky. Some things don't just age; they become icons. Experience the pinnacle of Campbeltown craftsmanship.
• •Headline: Unlock the Coast. Unlock Glen Scotia. Body: Join Glen Scotia Unlocked for exclusive access to rare single cask bottlings, behind-the-scenes stories, and a community as spirited as our whisky. Your journey into the heart of Campbeltown starts here.
• •Headline: The Victorian Whisky Capital is Calling. Body: Campbeltown once bustled with over 30 distilleries. Glen Scotia is proud to carry that legacy forward. Explore our unique maritime malts and the resilient spirit that defines us. What story will your dram tell?
• •Headline: Awarded by Experts. Loved by You. Body: From the San Francisco World Spirits Competition to your glass, Glen Scotia is consistently recognized for its outstanding quality. But the real reward? Sharing our passion for authentic Campbeltown whisky with you. Find your new favourite.