Brand Tone

friendly, approachable, and conscious

Brand Values

• •Ethical Production
• •Sustainability
• •Transparency
• •Quality
• •Community/People-Focused

Best Practices

• •Always Prioritize Transparency: Clearly communicate where and how products are made. Use honest and straightforward language.
• •Emphasize 'People' and 'Community': Use language that highlights the human element behind the brand and connects with customers on a personal level.
• •Educate and Inform: Share insights into sustainable practices and the benefits of ethical fashion, positioning the brand as a knowledgeable and trustworthy resource.
• •Maintain a Positive and Approachable Voice: Even when discussing serious topics like sustainability, keep the tone optimistic and inviting.
• •Be Consistent Across All Channels: Ensure the language used on the website, social media, and any marketing materials aligns with the core values and established tone.

Social Perception

Customers and observers generally perceive Glee & Co as a brand committed to ethical and sustainable practices. The 'Made in LA' aspect and the focus on quality are likely seen as positive differentiators. Their transparency about their production process is also a point of appreciation.

Copy Examples

• •Wear your values. Our [Product Name] is more than just a piece of clothing – it's a choice for ethical production, sustainable materials, and supporting local LA artisans. Feel good, inside and out.
• •Tired of clothes that don't last? We believe in quality you can feel and transparency you can trust. Discover the Glee & Co difference – handcrafted with care in Los Angeles.
• •From our family to your closet. Each Glee & Co piece is made in our own LA facility, ensuring fair practices and a smaller footprint. Join us in making fashion more mindful.
• •Behind every stitch is a story of real people and conscious choices. Learn more about how your Glee & Co favorites are made and why it matters. #EthicalFashion #MadeInLA
• •Love fashion, love the planet. Our commitment to deadstock fabrics and waste reduction means you can look great while making a positive impact. Shop sustainably with Glee & Co.