Brand Tone

Helpful, practical, and results-oriented, with a straightforward and informative approach. Casual and demonstrative on social media, while professional and reassuring on the website and in customer service.

Brand Values

• •Effectiveness and Quality
• •Ease of Use
• •Customer Focus
• •UK-Based Identity

Best Practices

• •Lead with the Solution: Always focus on the end result and the problem you are solving for the customer. Use "before-and-after" visuals whenever possible.
• •Keep it Simple and Direct: Avoid overly technical jargon. Use clear, straightforward language that is easy for a DIY-focused audience to understand.
• •Show, Don't Just Tell: Use video and image-heavy content on social media to demonstrate product effectiveness. This aligns with the practical, results-oriented tone.
• •Leverage Customer Testimonials: Share positive customer reviews and user-generated content. This reinforces the brand's trustworthiness and the perceived quality of the products.
• •Maintain a Helpful and Approachable Demeanor: Whether in ad copy, social media responses, or customer service emails, the tone should always be helpful, friendly, and ready to assist.

Social Perception

Largely positive, with customers praising product effectiveness, reliability, fast delivery, and helpful staff. Perceived as transforming surfaces with high-quality results.

Copy Examples

• •Get your patio guest-ready for the long weekend. Our easy-to-use Patio Grout gives you a flawless finish in no time. Spend less time working and more time relaxing. Shop now for next-day delivery!
• •From green to gleam! ✨ Watch our Algae Remover bring this patio back to life. So satisfying. #GleanUK #PatioCleaning #GardenTransformation #DIYProjects
• •Restore the natural beauty of your limestone surfaces. Our specialist cleaner gently lifts away dirt and grime, revealing the original charm of your fireplace, floors, and worktops without harsh chemicals. A brilliant finish is just a spray away.
• •Wait for it...🤯 Our customer thought their driveway was a lost cause. We love a challenge. #DrivewayGoals #GleanUK #CleaningHacks #Satisfying
• •Loving your GleanUK results? Why not try our interior range? From sparkling granite worktops to pristine grout, get that 'new home' feeling all over again. As a thank you, here's 10% off your next order.