Brand Tone

Empowering, educational, community-focused, approachable, encouraging, professional, trustworthy, and inspirational.

Brand Values

• •Community and Empowerment
• •Natural and Clean Ingredients
• •Handcrafted Quality
• •Sustainability
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's mission of empowerment and celebrating melanated skin. The "why" is as important as the "what."
• •Use Inclusive and Empowering Language: Employ words that uplift and inspire confidence. Refer to customers as a "Tribe" or "community" to foster a sense of belonging.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable resource by explaining the benefits of the natural ingredients and offering skincare tips. This builds trust and authority.
• •Maintain a Consistent Visual Identity: Ensure that all visuals (photos, videos, graphics) align with the brand's clean, natural, and golden aesthetic to reinforce the brand's identity.
• •Engage with Authenticity: When responding to comments and messages, maintain an approachable, friendly, and helpful tone. Personalized and genuine interactions will strengthen the community bond.

Social Perception

Positive, within a niche community, trusted by its target audience, perceived as high-quality and effective, authentic and mission-driven.

Copy Examples

• •Unlock your #foreverGLDN glow. Our Rosé Glow Multi-Purpose Oil is more than just skincare; it's a celebration of you. Handcrafted with love and the finest earthly ingredients to nourish, hydrate, and give your skin the love it deserves. Shine on, Tribe.
• •Did you know Matcha is a powerful antioxidant for your skin? Our Matcha Clay Mask is designed to detoxify and rejuvenate, especially for multicultural skin tones. Let's normalize natural, effective skincare together. Learn more about the power of our ingredients on our website. Link in bio!
• •Hey [Customer Name], at GLDNSKN, we're more than a brand; we're a community. Every purchase you make helps us on our mission to empower and give back. As a thank you for being part of the Tribe, here's a special guide to building your perfect weekend self-care routine with some of our handcrafted favorites. Because you deserve it.
• •Treat your skin to the gold standard. ✨ For a limited time, get 15% off our entire Skincare Essentials collection. Handcrafted, cruelty-free, and made for your glow. #gldnskn #skincare #blackownedbusiness
• •Handcrafted Skincare for a Golden You. Made with natural ingredients to celebrate and nourish every shade of beautiful. Cruelty-free. Black-owned. Community-focused.