Brand Tone

Problem-solving and reassuring, practical and informative, confident and quality-focused, and emotionally resonant, connecting utility with positive experiences.

Brand Values

• •Comfort
• •Quality and Reliability
• •Practicality and Innovation
• •Customer-Centricity
• •Efficiency

Best Practices

• •Lead with the Solution: Always frame the copy around solving the customer's primary problem: feeling cold. Start with reassuring and empowering statements.
• •Balance Technical Specs with Emotional Benefits: While specs like battery life and temperature are crucial for credibility, always connect them back to a real-life benefit (e.g., "8 hours of battery life means you can enjoy the entire day outdoors, worry-free").
• •Use "Warm" Language: Incorporate words that evoke feelings of warmth, comfort, and coziness beyond the literal meaning—words like memories, comfort, cozy, enjoyable, freedom, and relief.
• •Leverage Customer Trust: Continue to prominently feature star ratings and direct customer quotes across all marketing materials to build social proof and reinforce the brand's customer-centric values.
• •Maintain a Confident, Clear Tone: Avoid weak or ambiguous language. Use direct, simple, and confident statements. The brand is the expert on warmth, and the copy should reflect that authority and clarity.

Social Perception

Customers perceive Gløde products as effective and high-quality, offering a reliable solution for cold individuals or outdoor enthusiasts. The brand is seen as a recognized and trusted provider, especially within the Benelux region, delivering on its promise of warmth and comfort.

Copy Examples

• •Tired of winter? Wear the warmth. Gløde heated apparel heats up to 50°C so you can forget the cold.
• •Don't just endure the season, enjoy it. From crisp autumn walks to snowy adventures, we provide the warmth. You make the memories. #Glode #WarmMemories
• •Our Høgge Heated Bodywarmer isn't just an extra layer; it's your personal climate control. With three distinct heating zones and up to 8 hours of consistent warmth, you get total freedom of movement without the bulk. Stay warm, stay active, stay outside longer.
• •Your solution to 'always cold' is one click away.
• •Rated 4.8/5 Stars for a Reason. Join thousands who have discovered the secret to a warmer winter. 30-Day Money-Back Guarantee.