Brand Tone

friendly, reassuring, and practical

Brand Values

• •Comfort and Well-being
• •Quality and Innovation
• •Customer Satisfaction
• •Practicality and Convenience

Best Practices

• •Focus on the Feeling: Center your copy around the emotional benefits of warmth and comfort, not just the technical specifications. Use words that evoke feelings of coziness, relief, and happiness.
• •Use a Reassuring and Confident Voice: Your customers are looking for a solution to a problem. Write with confidence that your product is the answer. Use phrases like "rest assured," "we've got you covered," and "say goodbye to."
• •Keep it Simple and Direct: Avoid overly technical jargon. Explain how the product works in a clear and concise way that is easy for everyone to understand. The goal is to be accessible and trustworthy.
• •Incorporate Customer Language: Feature customer testimonials and reviews prominently. Use the language your customers use to describe your products in your own marketing materials to create a sense of authenticity and community.
• •Maintain a Positive and Enthusiastic Tone: Your brand is about enhancing life, not just surviving the cold. Let that enthusiasm shine through in your copy. Use exclamation points where appropriate and maintain an upbeat and optimistic voice.

Social Perception

highly positive. Customers view the brand as a reliable solution to the discomfort of being cold. Reviews frequently mention the effectiveness of the products, with many customers expressing that the heated apparel has significantly improved their winter experiences. The brand is seen as providing high-quality, effective, and stylish heated clothing. Some reviews note the premium price point but conclude that the comfort and convenience justify the investment. The brand also appears to have a responsive customer service team, further enhancing its positive reputation.

Copy Examples

• •Don't just endure winter. Embrace it. With Gløde's heated body warmer, the cold is a thing of the past. Our advanced heating technology keeps you perfectly warm, so you can make the most of every winter moment. #GlodeWarmth
• •Your Personal Pocket of Sunshine. Feeling the chill? Our heated gloves are like holding a ray of sunshine, no matter the weather. Experience up to 8 hours of continuous warmth and never let cold hands stop you again. #HeatedGloves
• •The End of 'Are you warm enough?' Stop layering and start living. Gløde's heated jackets offer customizable warmth at the touch of a button. Lightweight, stylish, and incredibly effective. It's time to redefine your winter wardrobe. #NeverColdAgain
• •From a shiver to a smile. We're not just selling heated apparel; we're delivering comfort, freedom, and the joy of a warm day, every day. See what our 500+ happy customers are saying. ⭐⭐⭐⭐⭐ #WarmMemories
• •Gift the feeling of a perfect, warm hug. This season, give the gift of ultimate comfort. A Gløde heated vest is more than a present; it's a promise of warmth and well-being for your loved ones. Perfect for chilly offices, outdoor adventures, and everything in between. #GiftOfWarmth