Brand Tone

Welcoming & Friendly, Passionate & Enthusiastic, Supportive & Encouraging, Community-Oriented, Artistic & Creative, Mindful & Therapeutic

Brand Values

• •Passion for Clay
• •Creativity & Self-Expression
• •Community & Connection
• •Wellbeing & Mindfulness
• •Artisanship & Quality
• •Learning & Growth
• •Accessibility & Inclusivity

Best Practices

• •Embrace Warmth and Inclusivity: Always use welcoming language that makes everyone feel capable and invited, regardless of their artistic background. Avoid jargon or overly technical terms unless explained in an accessible way.
• •Highlight the "Why" (Passion & Mindfulness): Infuse copy with the genuine passion Bruna has for pottery and the therapeutic benefits of working with clay. Share the joy and a sense of calm that creating with clay can bring.
• •Focus on Experience and Community: Emphasize the enjoyable experience of the classes and the friendly, supportive community atmosphere of the studio. Use words that evoke connection and shared creativity.
• •Be Encouraging and Authentic: Let the founder's voice and story shine through. Be honest about the learning process, including the beauty of imperfection. This builds trust and relatability.
• •Use Storytelling: Share anecdotes from classes (with permission), the journey of creating a piece, or the inspiration behind designs. This makes the brand more engaging and memorable than just listing features or services. Visuals on social media should align with this storytelling approach.

Social Perception

Customers perceive Glaze Galleria as a fantastic place to learn pottery in a fun, relaxed, and supportive setting. They appreciate the skilled and friendly instructors, the quality of the experience, and the joy of creating their own ceramic pieces. The studio is seen as a welcoming space for both adults and children. Glaze Galleria is recognized as a local gem in Drummoyne, known for its quality pottery classes and handmade ceramics. It's associated with the personal story and passion of its founder, Bruna Rodwell. The brand is seen as contributing to the local arts and crafts scene. There's an appreciation for the unique, handmade nature of the products and the experiences offered.

Copy Examples

• •Look at these incredible pieces from today's Wheel Throwing taster! 😍 It's so inspiring to see what beautiful things can come from a simple ball of clay and a bit of creative play. Ready to discover your inner potter? Our studio is your cosy corner to unwind, learn, and create. Link in bio for upcoming classes! #GlazeGalleria #SydneyPottery #HandmadeWithLove #ClayTherapy #CreateAndSip
• •Welcome to Glaze Galleria – where clay meets community. Discover the joy of pottery in our friendly Drummoyne studio. From beginner sips 'n' clay to in-depth courses, let's shape something beautiful together. Your journey with clay starts here.
• •Unwind, sip, and get your hands beautifully messy! 🍷✨ Join our popular Clay & Sip night at Glaze Galleria. No experience? No worries! Our encouraging instructors will guide you every step of the way. Bring a friend, make some art, and leave with a handmade treasure and a smile. Book your spot – they fill up fast! #GlazeAndGrape #PotteryFun #DrummoyneEvents #SydneyCreates #GirlsNightOut
• •Handcrafted with passion in our Drummoyne studio, this turquoise stoneware bowl by Bruna Rodwell brings a touch of artistic calm to your everyday. Each piece tells a story of mindful creation, designed to be both functional and a unique work of art. Embrace the beauty of imperfection, made with love, for your home. #BrunaRodwellCeramics #GlazeGalleria #HandmadeHome #SydneyArtist #FunctionalArt
• •Hello Clay Lovers! Get ready to spark your creativity this season with new workshops at Glaze Galleria! We believe everyone has an artist within, and our cosy studio is the perfect place to let it shine. Whether you're curious about the wheel or love hand-building, our supportive teachers are here to guide you. Come join our warm community and experience the mindful magic of clay. See what's new and book your happy escape! [Link to classes]