Brand Tone

aspirational, confident, and trendy

Brand Values

• •Accessible Luxury
• •Modern Style & Self-Expression
• •Quality & Transparency
• •Trend-Consciousness

Best Practices

• •Embrace Streetwear Slang Authentically: Continue using terms like "drip," "flex," and "iced-out," but ensure they are used naturally within the context of product benefits and brand messaging to connect with the target audience.
• •Lead with Confidence: The copy should always be bold and assertive. Avoid hesitant or overly technical language. The tone should reflect the confidence of someone wearing a statement piece of jewelry.
• •Balance Aspiration with Accessibility: While showcasing a luxurious lifestyle, always bring the message back to the smart value of moissanite. The key is to make luxury feel attainable, not distant.
• •Educate Through Style: Use blog posts, videos, and social media content to educate customers about the benefits of moissanite in an engaging, non-academic way. Focus on visual comparisons, style guides, and trend reports.
• •Maintain Visual Consistency: Ensure all visuals—from product photography to social media graphics—reflect a clean, modern, and high-end aesthetic. The visual tone is as important as the written one in conveying the brand's values of quality and style.

Social Perception

The public perception of Glazed Diamonds is mixed due to its recent business pivot. Online searches and social media still yield results and content related to their previous venture in press-on nails. Customers looking for nail products may be confused by the current focus on jewelry. For the current product line, the perception is largely shaped by the broader conversation around moissanite and lab-grown diamonds. This market is gaining traction with younger, eco-conscious consumers who are open to alternatives to mined diamonds. The brand is perceived as a trendy and affordable option for obtaining luxury-style jewelry. However, it faces the challenge of establishing credibility in a competitive market that includes both high-end luxury brands and other alternative jewelry providers.

Copy Examples

• •Why choose between style and smarts? Our moissanite watches give you the million-dollar look without the sticker shock. It's not just jewelry; it's your new power move. #Moissanite #IcedOutWatch #GlazedDiamonds
• •The Future of Flex. Discover Custom Moissanite Watches and Jewelry That Shine Different.
• •Tired of the old-school jewelry game? So are we. Glazed Diamonds offers hand-set moissanite pieces that pass the test every time. Shine brighter and smarter. Shop our collection now.
• •Your Wrist Game is About to Change Forever.
• •Engineered for the spotlight, this fully iced-out Cuban chain features VVS moissanite stones hand-set for maximum fire. It’s more than an accessory—it's a statement. Durable, brilliant, and undeniably bold.