Brand Tone

friendly, welcoming, and creative

Brand Values

• •Creativity
• •Community
• •Fun
• •Family-owned
• •Local support
• •Creating lasting memories
• •Hands-on experience

Best Practices

• •Emphasize "Fun" and "Creativity": These are the core experiences your customers are seeking. Use words like "fun," "creative," "imagine," "discover," and "playful" to describe the activities.
• •Maintain a Welcoming and Encouraging Tone: Use inclusive and friendly language. Phrases like "no experience needed," "all ages and abilities," and "we'll guide you" will make potential customers feel comfortable and confident.
• •Highlight the Community and Family Aspect: As a family-owned business, sharing this personal touch can resonate with customers. Mentioning family activities, parties, and creating memories together will appeal to your target audience.
• •Showcase the Process and the Product: Clearly explain how the process works – from choosing a piece to the final glazed and fired product. This manages expectations and builds excitement. Use vibrant, high-quality images of customer creations across your platforms.
• •Engage with Your Audience: Actively respond to comments and reviews on social media and review sites. This reinforces the friendly and community-oriented perception of your brand. Answering questions and thanking customers for their feedback shows that you value their input.

Social Perception

overwhelmingly positive; seen as welcoming, fun, and a great place for family activities and creative expression, with helpful and knowledgeable staff

Copy Examples

• •Unleash Your Inner Artist at Glaze Craze! Looking for a fun and creative outlet? Join us at our studio to paint pottery, sculpt with clay, or create a unique wood art piece. No experience necessary – just bring your imagination!
• •Create More Than Just Art, Create Memories. Glaze Craze is the perfect spot for your next family outing, birthday party, or a relaxing solo session. Spend quality time together and take home a personalized masterpiece.
• •Your Masterpiece is Waiting. We’ll Help You Find It. Our friendly staff is here to guide you every step of the way. With a wide selection of pottery and all the tools you need, you're sure to create something amazing.
• •Get Your Hands Dirty. The Fun Way. Dive into the world of pottery and clay at Glaze Craze. It’s a hands-on experience that’s as enjoyable as it is rewarding.
• •The Perfect Place for Your Next Celebration! Host a birthday party, bridal shower, or team-building event that’s bursting with creativity. Contact us to book your private event at Glaze Craze.