Brand Tone

Quirky, Eclectic, Passionate, Knowledgeable, Direct, Honest, Community-Focused, Slightly Anti-Establishment

Brand Values

• •Authenticity & Individuality
• •Musical Exploration & Creativity
• •Community Support
• •Passion for Music Over Pure Commercialism
• •Honesty

Best Practices

• •Embrace quirky and unusual language to reflect the brand's unique character.
• •Highlight the shop's role as a 'Sound Art Gallery' and its dedication to 'rebellious noise'.
• •Showcase the owner's knowledge and passion for music, offering valuable insights to customers.
• •Maintain an honest and straightforward communication style, even if it means being blunt.
• •Emphasize the shop's commitment to serving local musicians and fostering a sense of community.

Social Perception

A unique and knowledgeable music shop catering to musicians with a quirky and honest approach, fostering a sense of community and musical exploration.

Copy Examples

• •"Purveyors in the art of rebellious noise. Come explore our Sound Art Gallery!"
• •"We stock unusual instruments and musician's essentials, catering to your requests, no matter how unconventional."
• •"Mark works hard to serve local musicians with a unique concept of advertising. Just ask!"
• •"A bricks and mortar creative coaching academy & sound art gallery retailing musical instruments & accessories."
• •"We're not your average music shop. Expect the unexpected!"