Brand Tone

Professional, Direct, Helpful, Informative, Confident, Established, Value-Oriented

Brand Values

• •Quality
• •Value/Affordability
• •Customer Satisfaction
• •Selection/Variety
• •Reliability & Trust
• •Safety

Best Practices

• •Prioritize Clarity and Directness: Use straightforward language that clearly communicates product benefits, features (like tempered glass, polished edges), and value propositions (wholesale pricing, free shipping). Avoid overly technical jargon unless explained.
• •Emphasize Quality and Durability: Consistently use terms that reinforce the high quality of the materials (e.g., "premium tempered glass," "finest furniture quality," "expertly polished") and the longevity of the products.
• •Maintain a Professional and Helpful Demeanor: Whether in website copy, social media interactions, or customer service responses, the tone should be courteous, knowledgeable, and focused on assisting the customer. This is especially crucial in addressing the negative feedback regarding service.
• •Highlight Value and Affordability: Continuously integrate messaging about competitive/wholesale pricing and added benefits like free shipping to appeal to budget-conscious consumers seeking quality.
• •Be Consistent Across All Channels: Ensure that the language, key selling points (quality, value, selection, safety), and brand story (e.g., family-owned, years in business – clarify the exact number of years for consistency) are harmonious across the website, social media, advertising, and customer communications. Regularly audit content to ensure alignment.

Social Perception

Generally Positive for Product & Price, Mixed on Customer Service & Order Accuracy, Seen as a Volume Importer/Retailer, Trusted for Delivery (Mostly)

Copy Examples

• •Headline: Elevate Your Space with Premium Glass, Without the Premium Price. Body: Discover the perfect tempered glass tabletop at Glass Tops Direct. Strength, clarity, and style, shipped free to your door. Quality you can see, prices you’ll love.
• •Headline: Your Vision, Our Precision. Custom-Cut Glass Made Simple. Body: From dining tables to custom shelves, get the exact size and edge you need. Glass Tops Direct delivers expertly crafted, durable tempered glass for every project. Protect your furniture, beautifully.
• •Headline: Decades of Trust, Mountains of Glass. Body: As a family-owned business for over 50 years, Glass Tops Direct is America's choice for high-quality glass table tops and shelves at wholesale prices. Experience the difference expertise makes.
• •Headline: Don't Just Cover It, Showcase It. Body: Our crystal-clear, tempered glass tops protect your valuable furniture while enhancing its beauty. With a wide variety of stock sizes and custom options, find your perfect fit today. Free shipping, always.
• •Headline: The Clear Choice for Quality and Value. Body: Why pay more? Glass Tops Direct offers the finest tempered glass, expertly finished and packed, directly to you. Upgrade your home with confidence and style.