Brand Tone

Artistic & Passionate, Customer-centric & Collaborative, Professional & Experienced, Durable & Quality-focused, Friendly & Approachable

Brand Values

• •Artistry & Craftsmanship
• •Durability & Longevity
• •Customer Satisfaction & Personalization
• •Heritage & Innovation
• •Community & Giving Back

Best Practices

• •Emphasize "Artistry" and "Craftsmanship": Always highlight the skill, experience, and artistic process involved in creating each piece. Use words like "handcrafted," "artisan," "kiln-fired," "custom-designed."
• •Showcase "Durability" and the "NEVER FADE" Promise: Consistently mention the lifetime warranty against fading and the resilience of the materials, especially for outdoor and coastal use.
• •Maintain a "Personal and Collaborative" Voice: Address the customer directly and invite them into the creative process. Use phrases that suggest partnership, like "Let's design together," "Your vision, our hands," "We're here to help you create..."
• •Be "Authentic and Passionate": Let the genuine love for glass art and creating meaningful pieces shine through. Share the story of the founders and the inspiration behind the work.
• •Focus on "Solutions and Cherished Memories": Frame the products not just as signs, but as solutions for personalization, beautification, and creating lasting mementos for homes, businesses, and special occasions.

Social Perception

Customers perceive Glasstat.com (The Glass Tattoo Sign Company) very positively. They are seen as creators of "absolutely stunning and one-of-a-kind signs." The owners are described as "amazing to work with—creative, attentive, and truly brought my vision to life." The products are considered high-quality, beautiful artwork that becomes cherished keepsakes. The durability ("Awesome work that will LAST!!!") and the personalized nature of the signs are highly valued. The customer service is consistently praised as "Great Customer Service," "easy to use" website, and prompt communication.

Copy Examples

• •Headline: Immortalize Your Memories in Glass. Signs That Last a Lifetime, Guaranteed. Body: At Glasstat, we don't just make signs; we forge legacies. Combining timeless artistry with rugged durability, our kiln-fired glass pieces are crafted to tell your story, forever. Let's create your 'NEVER FADE' masterpiece together.
• •Headline: Your Vision, Our Expertise. Custom Glass Art That Speaks Volumes. Body: From your cherished pet's portrait to a unique beach house address, our artisans work with you every step of the way. Experience the Glasstat difference – where your perfect design becomes a stunning, enduring reality.
• •Headline: Weather the Storm with Art That Endures. Glasstat: Coastal Tough, Beautifully Crafted. Body: Don't let sun, salt, and sea dull your style. Our 'NEVER FADE' glass signs are built for the coast, bringing vibrant, lasting beauty to your home or business, no matter the elements.
• •Headline: More Than a Sign, It's a Statement. Handcrafted Glass. Unforgettable Impressions. Body: Founded on 30 years of glass artistry, Glasstat offers bespoke signs that capture your unique personality. Make your mark with a piece that's as enduring as it is beautiful.
• •Headline: The Perfect Gift, Etched in Time. Celebrate Life's Moments with Glasstat. Body: Looking for a truly special wedding gift, a lasting pet memorial, or a unique housewarming present? Our custom glass art turns precious moments into timeless treasures.