Brand Tone

Professional, confident, expert, innovative, and disruptive, positioning itself against outdated methods.

Brand Values

• •Innovation and Efficiency
• •Quality and Durability
• •Professionalism and Expertise
• •Precision and Power

Best Practices

• •Speak Tech-to-Tech: Always use the language of the professional auto glass industry. Refer to specific challenges like thick urethane, tight corners, and blade changes to show you understand their world.
• •Highlight Innovation, Not Just Features: Instead of just saying "quick-connect system," say "Swap blades in seconds and maximize your productivity." Connect every feature to a direct benefit for the technician (saving time, reducing fatigue, increasing profit).
• •Lean into the "Rebel" Identity: Frame the brand as the challenger to the inefficient status quo. Use words like "revolutionize," "disrupt," "challenge," and "rebellion" to create a strong, confident identity.
• •Leverage the Founder's Story: Consistently mention the founder's background as both a veteran and an experienced auto glass technician. This builds trust, reinforces the values of precision and quality, and authenticates the brand's expertise.
• •Amplify Customer Voices: Use direct quotes and testimonials from professional users in your marketing copy. This provides powerful social proof and reinforces the brand's perception as the preferred tool for experts.

Social Perception

Perceived as a premium, highly effective, and trustworthy brand that deeply understands auto glass professionals' needs, known for quality, reliability, and superiority due to its 'Made in USA' origin and veteran-founded background.

Copy Examples

• •Stop Fighting the Urethane. Start a Rebellion. Your time is valuable. Stop wasting it with tools that can't keep up. The Glass Rebel was designed by a tech, for techs, to cut through the toughest jobs with precision and power. Make the switch and feel the difference.
• •Less Fatigue. More Control. Zero Competition. We engineered the Glass Rebel with vibration-dampening technology so you can work longer without the pain. Its ergonomic design and six adjustable angles give you unmatched control in tight spaces. This isn't just another tool; it's your new #1.
• •The Only Thing it Doesn't Cut is Corners. From its brushless motor to its heat-treated stainless steel blades, every component of the Glass Rebel is built for performance and durability. Proudly designed in the USA by a U.S. Navy Combat veteran who knows what it takes to get the job done right.
• •Ditch the Sheath. Save the Dash. Our innovative sheath-free design extends blade life and eliminates the risk of costly dashboard damage. The quick-connect system means you can swap blades in seconds, not minutes. Work smarter, not harder.
• •The Pros Have Spoken. "The best we've ever had." "Cuts like butter." "An absolute gem of a tool." Don't just take our word for it. All over the country, professional auto glass technicians are making Glass Rebel their go-to tool. Join the rebellion.