Brand Tone

Enthusiastic, Youthful, Eco-conscious, Authentic

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Innovation
• •Community Engagement
• •Ethical Practices

Best Practices

• •Embrace Imperfection & Storytelling: Vintage items have a history. Lean into this by highlighting the uniqueness and past life of garments. Use phrases like "pre-loved," "full of character," "tells a story." This reinforces authenticity.
• •Keep it Energetic & Positive: Use enthusiastic language, exclamation points (sparingly but effectively), and a generally upbeat tone, especially on youth-focused platforms like TikTok and Instagram. Words like "gems," "treasure," "vibes," "glow-up" can resonate.
• •Educate & Inspire on Sustainability: Weave in facts about the positive impact of choosing vintage and remade clothing without being preachy. Focus on empowerment – "join the remade revolution," "your choice makes a difference."
• •Use Inclusive & Community-Oriented Language: Address the audience directly ("Hey Vintage Lover," "Join us"). Foster a sense of belonging by highlighting shared values (style, sustainability). Encourage interaction by asking questions.
• •Stay Visually Connected (Even in Text): While this is about copy, remember the visual nature of fashion. Use descriptive language that helps the reader imagine the texture, fit, and style of the clothes. Pair copy with strong visuals that reflect the same energy and values. On platforms that allow, use relevant emojis to add personality and visual appeal.

Social Perception

Leader in Sustainable Fashion, Trendy and Desirable, Innovative Recycler, Community-Oriented, Good Quality but Sometimes Pricey, Authentic Vintage Experience

Copy Examples

• •Instagram Post (Image: Flatlay of a unique remade denim jacket): FROM LANDFILL TO LEGEND ♻️✨ This one-of-a-kind denim dream was once destined for the scrap heap. Our talented remade team worked their magic, and voilà! Ready to tell its next story with YOU. Who says sustainable can't be statement? #GlassOnionRemade #SustainableStyle #VintageReimagined #CircularFashion
• •TikTok Video (Fast-paced clips of a Kilo Sale event): POV: You found THEE vintage haul at our Kilo Sale! 🤯🛍️ Tonnes of unique gems, pay by weight, good vibes guaranteed. Don't miss the next one – link in bio for dates! #GlassOnionKiloSale #VintageHaul #ThriftFlip #SustainableFashion #UKVintage
• •Website Banner (Highlighting new arrivals): FRESH THREADS, OLD SOUL ✌️ New vintage drops just landed! Handpicked, unique, and waiting to kickstart your authentic style. Dive in before they're gone! #GlassOnionVintage #NewArrivals #VintageFashion #ShopSustainably
• •Email Newsletter Subject Line: Be the Original You ✨ + Peep Our Latest Eco-Friendly Finds! (Body Snippet): Hey Vintage Lover! Ready to stand out from the fast-fashion crowd? Our latest collection is packed with character, quality, and those planet-friendly vibes you love. Each piece has a past, ready for your future. Shop unique, live sustainably. [Shop Now Button]
• •Facebook Post (Promoting a blog about their remade process): Ever wonder how we give pre-loved clothes a glow-up? 🧵✨ Go behind the seams with us! Our new blog post dives into the magic of our Yorkshire remade factory – turning forgotten fabrics into your future faves. Read how we’re stitching together a greener fashion world, one piece at a time! [Link to Blog] #GlassOnion #RemadeRevolution #SustainableFashion #BehindTheSeams #YorkshireFashion