Brand Tone

Professional and Knowledgeable, Friendly and Approachable, Community-Focused, Service-Oriented, Trustworthy

Brand Values

• •Customer Care & Satisfaction
• •Expertise & Professionalism
• •Quality
• •Accessibility & Range
• •Reliability & Trust

Best Practices

• •Prioritize "Personal and Professional": Every piece of copy, whether for social media, website, or ads, should balance a professional, knowledgeable stance with a warm, approachable, and caring tone. Avoid overly casual slang but don't be afraid to be friendly.
• •Emphasize Expertise and Trust: Consistently highlight the experience of the opticians, the quality of products (mentioning specific lens partners like Essilor or Zeiss where appropriate), and the comprehensive nature of the eye care services offered. This builds credibility.
• •Focus on Customer Benefits, Not Just Features: Instead of just saying "We have modern equipment," explain how it benefits the customer (e.g., "Our advanced OCT scans allow for early detection of eye conditions, giving you peace of mind.").
• •Maintain a Service-Oriented Language: Use phrases that convey helpfulness and a commitment to the customer, such as "How can we help you see better today?", "We're here to guide you," or "Your vision is our focus." Reinforce their "satisfaction is our passion" mantra.
• •Be Consistent Across All Platforms (and Revitalize Them): Ensure the tone used on the website is mirrored in any (future) social media posts, email communications, and in-store materials. Revitalizing their social media with this consistent tone would be crucial for broader brand perception. Currently, the inactivity is a missed opportunity.

Social Perception

Positive for In-Store Experiences, Limited Online Engagement, Potential for Confusion, Repair Service Well-Regarded

Copy Examples

• •See Clearly, Live Fully. Your Vision, Our Priority at Glasses 2 Go. For over 20 years, Glasses 2 Go has been your trusted independent optician, dedicated to providing personalised eye care and a wide selection of quality frames. Our experienced team is here to ensure your vision is at its best. Book your eye test today!
• •Expert Care, Exceptional Eyewear. That’s the Glasses 2 Go Promise. From comprehensive eye examinations using the latest technology to a curated collection of budget-friendly and designer frames, we put your needs first. Experience the difference with our friendly, professional service. Visit us in [Location] or explore our services online.
• •Don't Let Broken Frames Blur Your View. Expert Repairs at Glasses 2 Go. Snapped arm? Damaged lenses? Our skilled technicians are experts in spectacle repairs and reglazing, often restoring frames others can't. We work with all materials, ensuring your favourite glasses are back with you quickly. Get in touch for a no-fix, no-fee consultation.
• •Style That Suits You, Prices That Suit Your Budget. At Glasses 2 Go, we believe everyone deserves to see well and look great. Discover our extensive range of eyewear, from essential styles to exclusive designer collections. Our team will help you find the perfect fit for your vision and your personality.
• •Your Local Opticians, Caring for Our Community's Eyes. As your independent opticians in [Attleborough/Wymondham/Cricklewood], we're committed to providing top-quality eye care for the whole family. From children's eye tests to specialist lens advice, we’re here for you. Because your community's vision matters to us.